SDR Team Manager (FTC)

Birdie; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A progressive healthcare tech firm in London is seeking a Sales Development Team Manager to lead and develop their sales team. This role includes training, coaching, and ensuring the team achieves their sales targets. The ideal candidate should possess strong coaching skills and experience with sales tools. This position offers a competitive salary and hybrid working options.

Benefits

Competitive salary

Annual learning budget

33 days holiday

Flexible working hours

Cycle to work scheme

Private health insurance

Qualifications

• Proven experience in sales team management and coaching.
• Ability to analyze data for performance improvements.
• Experience with sales enablement tools and methodologies.

Responsibilities

• Support and develop the Sales Development team.
• Collaborate with leadership to optimize sales processes.
• Implement structured training programmes.

Skills

Sales coaching

Performance analysis

Team motivation

Sales enablement tools

Tools

HubSpot

Gong

Looker

LinkedIn Sales Navigator

Job description

Overview

Birdie is reimagining care for older adults by building technology that powers the future of home healthcare. We enable care teams with tools to deliver better, more dignified care, and help older people thrive in their own homes for longer. Our platform powers millions of care visits each month and we are a B Corp focused on using business as a force for good.

Birdie was founded in 2017 and is backed by investors such as Index Ventures, Sofina and Omers. We rank among the fastest-growing tech companies in the UK and are committed to impact and growth.

Your mission

We are looking for a Sales Development Team Manager on a fixed term 12 month contract to support and develop Birdie\'s Sales Development team, reporting to the VP of Sales. You will be responsible for the Sales Development team, onboarding, coaching and developing the team to success, motivating and inspiring them to achieve their goals, and optimising our sales development processes. The SDR team covers SME, MME, and inbound reps. You will be hands-on with the sales development team, while driving strategic initiatives and collaborating with Product, Customer Success, and Marketing to support care teams across the UK.

How you will contribute

• Champion high performance by delivering proactive feedback to achieve consistent target attainment.
• Collaborate with the commercial leadership team to co-ordinate priorities and deliver enablement while forecasting team performance weekly, monthly and quarterly.
• Coach to improve individual performance and growth, own the development of top talent, create clear progression paths, and maintain a strong internal talent bench.
• Implement structured training programmes aligned to business and strategic goals.
• Analyse data to identify gaps and design initiatives for success.
• Design, test, and optimise outbound sequences and flows to ensure SDRs use relevant, creative and data-driven outreach.
• Maintain energy in a high-call activity environment to keep reps motivated.
• Leverage sales enablement tools (HubSpot, Gong, Looker, LinkedIn Sales Navigator, etc.) to drive performance improvements and process efficiency.
• Drive SDR engagement around events to maximise outbound activity and pipeline impact before, during and after marketing campaigns.

You'll thrive here if...

• You are driven by purpose and impact.
• You enjoy pace, ambiguity and building from the ground up in a dynamic startup environment.
• You have experience codifying, testing, and optimising the prospecting cycle and applying proven sales methodologies.
• You are confident using sales enablement and prospecting tools to improve team efficiency and pipeline quality.
• You bring a coaching mindset and thrive in high-energy outbound environments, inspiring SDRs.
• You enjoy designing outbound playbooks that incorporate events, campaigns and multi-channel outreach.
• You lead with curiosity, feedback and hands-on ownership.
• You value autonomy, honesty, and building great things with great people.

Imposter syndrome is real

We don\'t expect you to tick every box. If you\'re excited about our mission and think you could make a difference, we want to hear from you.

Hiring Process

• Intro call with our Talent team – 30 minutes
• Meet the Hiring Manager to discuss your expertise – 45 minutes
• Project Task with Sales leadership – 1 hour
• Principles Interview with a Co-Founder – 1 hour

What you\'ll get from us

We believe people do their best work when they\'re supported, trusted and inspired. Here\'s how we build a world-class employee experience:

Compensation

• Competitive base salary, reviewed against benchmarks annually
• Bi-annual performance cycles with individual compensation reviews

Learning & Growth

• Annual personal learning budget and access to training, coaching and mentorship
• Time and space for growth – you set your development goals, we back them

Flexible Working

• Hybrid working – 3 days per week (Monday, Tuesday and Thursday) in our London HQ
• Budget to set up your home workspace
• Regular in-person meetups, socials and offsites

Time Off

• 33 days holiday (25 days + public holidays)
• Extra day off on your birthday (use it whenever you like!)
• Company shutdown between Christmas and New Year
• 2 volunteering days each year

Family-first Policies

• Industry-leading paid primary and secondary caregiver leave
• 5 paid days for fertility treatments
• Private health insurance with AXA
• Wellbeing perks via Happl (gym discounts, mental health support, and more)

Other Perks

• Cycle to work scheme
• 4% employer pension contribution when you contribute 5% (UK)
• A deeply human, radically transparent culture

Why Birdie?

Because you want to do meaningful work that improves lives and grow at speed while doing it. We\'re building more than a product – we\'re building a movement to show that tech, when built with empathy and integrity, can change lives.

We\'re a team of entrepreneurs, dreamers, and doers. Join us to shape the future of care, work alongside ambitious, kind people, and help reimagine how society cares for its older adults. We dream big, act fast, and work collaboratively with one goal in mind: to create a world where we all age with confidence.

Equal Opportunities Statement

We\'re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience.

Need adjustments or support during the application process? Let us know. We\'re here to help.

Ready to build the future of care?

Apply now. Be part of something that matters.