SDR Manager

Happl

Greater London

Hybrid

GBP 75,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Hybrid working from day one

Private Health Insurance

Dental insurance (family cover)

Wellbeing budget

L&D budget

Pension

Job summary

Happl in London is seeking an experienced SDR Manager to build and lead our outbound function from the ground up. You’ll hire, coach, and mentor a growing team of SDRs while staying hands-on, prospecting alongside them, and shaping the playbook that defines Happl’s outbound motion.

You’ll own pipeline targets, collaborate with Marketing and AE teams, and craft messaging across email, LinkedIn, and calls. This is a player-manager role with real equity and hybrid work.

Qualifications

3+ years as SDR/BDR in B2B SaaS with pipeline targets.
Experience leading or mentoring SDRs, or readiness to move into management.
Strong coaching instincts.
Proficient in CRM and sales engagement tools with a data-driven approach.
AI-native instinct using Claude/ChatGPT for prospecting and sequences.
Excellent written and verbal communication.
Competitive and resilient with outbound experience.
Experience building or scaling SDR function is advantageous.
Familiarity with HR tech or employee benefits is a bonus.
Entrepreneurial and hands-on.

Responsibilities

Hire, onboard, and coach SDRs, building outbound function from ground up.
Own outbound pipeline targets and coverage goals.
Prospect personally alongside the team; model standards.
Run 1:1s, call reviews, coaching sessions.
Build outbound playbooks, sequences, and messaging across channels.
Track SDR KPIs, meetings, pipeline, SQO conversion.
Collaborate with Marketing on lead scoring and MQL handoff.
Work with AE/Marketing on ICP refinement and territory planning.

Skills

SDR/BDR experience

People management

Coaching

CRM proficiency

AI tools usage

Communication skills

Resilience

Startup mindset

Tools

Claude AI

ChatGPT

Job description

We’re building the next generation of employee benefits infrastructure.

At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.

Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.

About the role

As SDR Manager at Happl, you’ll build and lead the team that fills our pipeline before a single Account Executive ever picks up the phone. You’ll hire, coach, and manage a growing team of SDRs, while staying hands‑on yourself, prospecting alongside them, refining the playbook, and setting the standard for what great outbound looks like at Happl.

You’ll work closely with leadership and our Account Executives, sitting right at the top of the funnel. That means owning pipeline coverage targets, translating positioning and messaging into sequences that actually land, and making sure every qualified conversation your team creates is one an AE is excited to pick up.

We’re at the point where our GTM motion is being built, not inherited. That means this role isn’t about running an existing machine, it’s about building the outbound engine from the ground up: the process, the tooling, the team, and the culture that will define how Happl generates pipeline as we scale.

What you’ll be doing

Hiring, onboarding, and coaching a team of SDRs, building the outbound function from the ground up
Owning outbound pipeline generation targets, working with Leadership to set coverage goals that support the wider revenue plan
Carrying a personal book of prospecting alongside the team, staying close to the front line and modelling the standard you expect
Running regular 1:1s, call reviews, and coaching sessions that sharpen how the team prospects, qualifies, and books meetings
Building and refining outbound playbooks, sequences, and messaging across email, LinkedIn, and cold calling
Tracking SDR KPIs, activity volume, meetings booked, pipeline generated, and conversion through to opportunity (SQO).
Partnering with Marketing on lead scoring, MQL handoff, and closing the loop on what’s converting and what isn’t
Working with AE’s & Marketing on ICP refinement, territory planning, and account segmentation
Handling the trickier objections and prospecting scenarios that need a senior touch
Using AI tools like Claude and ChatGPT to speed up prospecting research, sequence writing, and call preparation across the team
Building the recruiting pipeline for future SDR hires as the team grows
Reporting on team performance and pipeline health to Leadership
Building a culture of accountability and hustle, celebrating the wins and coaching hard through the misses
Owning the handoff between SDRs and AEs, making sure every qualified meeting lands cleanly and with the right context

What we’re looking for

3+ years as an SDR or BDR in a B2B SaaS environment, with a track record of hitting or exceeding pipeline targets
Some experience leading, mentoring, or informally managing other SDRs — or a clear readiness to step into your first management role
A sharp coaching instinct — you can listen to a call or read a sequence and know exactly what to fix
Comfortable in CRM and sales engagement tools, with a data-driven approach to activity, conversion, and pipeline metrics
AI-native instinct — you already use tools like Claude and ChatGPT to speed up prospecting, research, and sequence writing
Excellent written and verbal communicator, able to train others on messaging, positioning, and objection handling
Competitive and resilient — you understand the highs and lows of outbound and know how to keep a team motivated through both
Experience building or scaling an SDR function from an early stage is a strong advantage
Familiarity with the HR technology or employee benefits space is a bonus, but not a requirement
Entrepreneurial and hands‑on — happy to be in the trenches with your team, not just directing from above

If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.

What to expect

This is a player‑manager role, not a purely strategic one. You’ll be judged on your team’s pipeline output and on the work you put in yourself, the calls you make, the sequences you write, the deals you help create. That combination is deliberate: the best coaching comes from staying close to the work, not standing above it.

Outbound isn’t always a straight line. Some weeks the pipeline will flow easily; others will need a change in messaging, targeting, or approach to get moving again. You’ll need to read what’s working, adjust quickly, and keep the team’s energy up while you do it.

In return, you’ll get to build Happl’s SDR function from close to the ground floor, shaping the playbook, the process, and the team that will scale with the company. If you want ownership over how a sales team runs, not just a seat inside one, this is that opportunity.

Why join Happl

Be part of building something that genuinely matters, the future of how companies support their people
Competitive salary and commission that reflects the impact you’ll have
Real equity, a meaningful stake in what we’re building together
Hybrid working from day one, with the trust and flexibility to do your best work
Your own Happl account, use the platform you’re helping to build and shape
Private Health Insurance, because we genuinely care about how you’re doing
Dental insurance, including family cover
A personal Wellbeing budget to spend however wellbeing works for you, no questions asked
A dedicated L&D budget to grow in the direction that excites you
Pension