Salesforce (SFMC) Tech Lead / Senior Developer

Avance Consulting; Leeds; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Salesforce Tech Lead/Senior Developer to spearhead innovative marketing solutions. In this pivotal role, you will leverage your expertise in Salesforce Marketing Cloud to design, implement, and optimize cutting-edge email, SMS, and social media campaigns. You will collaborate with diverse teams, mentor junior developers, and ensure the quality of SFMC solutions. This is an exciting opportunity to influence marketing strategies and drive success through advanced technology. If you're passionate about marketing technologies and thrive in a dynamic environment, this role is perfect for you.

Qualifications

• Proficiency in coding and understanding of integrations with marketing and CRM systems.
• Experience developing Salesforce Marketing Cloud customizations and integrations.
• Strong understanding of Salesforce Administration and marketing automation best practices.

Responsibilities

• Design and analyze the performance of solutions, documenting best practices.
• Oversee the technical direction and implementation of SFMC projects.
• Collaborate with cross-functional teams to align marketing strategies.

Skills

AMP Script

SQL

Salesforce Marketing Cloud

Data Architecture

Leadership Skills

Analytical Skills

Problem-solving Skills

Communication Skills

Education

Salesforce Marketing Cloud Email Specialist Certification

Salesforce Marketing Cloud Administrator Certification

Salesforce Marketing Cloud Consultant Certification

Tools

Azure DevOps

Git

CI/CD

SonarQube

Kubernetes

GitHub

Terraform

Job description

As a Salesforce (SFMC) Tech Lead / Senior Developer, you will work closely with clients to understand their business needs and existing technologies, utilizing your expertise in developing, executing, and optimizing email, SMS, and social media campaigns.

Key responsibilities:

1. Design, debug, and analyze the performance of solutions, documenting best practices for new solutions.
2. Oversee the technical direction and implementation of SFMC projects, user stories, and epics.
3. Develop custom solutions, integrations, and data migrations within the SFMC platform.
4. Ensure the quality and performance of SFMC solutions.
5. Collaborate with technical teams to integrate SFMC with other systems.
6. Share knowledge and mentor junior developers.
7. Assess the impact of high-priority or critical enhancement requests and track end-to-end solution delivery.
8. Learn new technologies such as PWA/MRT and Salesforce B2C through self-learning.
9. Coordinate with cross-functional teams (marketing, sales, IT) to align marketing strategies with business objectives.

Essential skills, knowledge, and experience:

1. Proficiency in coding (e.g., AMP Script, SQL) and understanding of integrations with marketing and CRM systems.
2. Experience developing Salesforce Marketing Cloud customizations, integrations, data migrations, and marketing technologies.
3. Knowledge of Data Architecture.
4. Salesforce certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing Cloud Consultant.
5. Extensive experience with Salesforce Marketing Cloud modules such as Journey Builder and Email Studio.
6. Leadership and mentoring skills for technical teams.
7. Strong understanding of tools like Infobip for SMS and email communication.
8. Experience conducting data profiling, data governance, and standardization.
9. Experience leading Marketing Cloud data modeling and architecture.
10. Proficiency in architecture, design, and development of advanced customizations in Salesforce Marketing Cloud.
11. Strong analytical, problem-solving, and communication skills.
12. Experience with project management methodologies and tools.
13. Knowledge of marketing automation, CRM best practices, and tools like Azure DevOps, Git, CI/CD, SonarQube, Kubernetes, GitHub, and Terraform.
14. Previous experience in Marketing Technologies and system integrations.
15. Strong understanding of Salesforce Administration.

*Note: Free services are subject to limitations.