Salesforce Product Lead

GWI; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Health cash plan

Pension with 4% matching

Flexible working

Work from home budget

Job summary

GWI in London is seeking a Salesforce Product Lead to drive the CRM strategy and the tool integrations that support the Revenue Operations team. You’ll own data accuracy, system governance, and the Salesforce roadmap, reporting to the Senior Director of Revenue Operations and collaborating with Sales, Marketing and Finance.

You’ll lead a small team of admins and contractors, oversee cross-functional projects, and champion adoption of new features, ensuring scalable, efficient processes that

Qualifications

• Deep expertise in the Salesforce platform and enterprise automation
• Proven track record of governance and data-driven decision making
• Experience leading integrations across revenue tech stack
• Willingness to gain Revenue Cloud certification as part of the role

Responsibilities

• Oversee Salesforce and integrated products ensuring scalability and alignment
• Lead a team of admins and contractors; coach and develop talent
• Drive change management and adoption of new enhancements across commercial teams
• Manage Salesforce roadmap and key system projects for revenue teams

Skills

Salesforce architecture

CRM governance

Data quality & reporting

Stakeholder leadership

Business case development

Education

Salesforce Admin Certification

Revenue Cloud Certification

Tools

Tableau

DocuSign CLM

SalesLoft

CRM integrations

Job description

Location: London

Department: Revenue Operations

Weekly office requirement: 2 days per week

Employment type: Full Time

Language: All stages of the recruitment process will be conducted in English

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Salesforce Product Lead to play a key role in our Revenue Operations team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Salesforce Product Lead you'll:

Sounds great, what will I be doing?

As a Salesforce Product Lead, you’ll be taking the lead on supporting the Global GWI team in maintaining and enhancing our CRM, as well as owning any tool integrations. You’ll report into the Senior Director of Revenue Operations, owning data accuracy, efficiency, and ongoing optimization of Salesforce.com for all operations teams. You will be involved in a wide range of projects and will have the opportunity to make an impact within the wider organisation by helping us improve our CRM to drive efficiencies across the revenue team (e.g. minimise time syncs and improve data quality).

• Systems Governance & Cross-Functional Alignment: Oversee Salesforce and its integrated products, keeping systems scalable, well-integrated and aligned to business goals. Act as the bridge between RevOps, Sales, Finance, Product and Marketing, driving data consistency, revenue reporting and system capability to support fast, data-driven decision-making.
• Team Development & Leadership – Support a high-performing team of 6 (3 internal Salesforce admins and 3 junior contractors) and their professional growth, provide coaching, fostering collaboration, growth, and operational excellence.
• Change Management & Adoption – Ensure seamless rollout and adoption of new system enhancements, driving effective communication, training, and enablement across commercial teams.
• Project & Roadmap Ownership – Manage the Salesforce roadmap and oversee key system projects, ensuring strategic alignment and efficient delivery across revenue systems.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:

Technical

• Deep expertise in the Salesforce platform and object model, with a proven ability to architect custom applications, objects, fields and end-to-end processes at enterprise scale. This includes designing and improving complex automation such as advanced flows, validation rules, formula fields and data model relationships.
• Extensive command of Salesforce automation capabilities, best practices and order of operations, with a demonstrable track record of setting the standard for how automation is designed, deployed and governed across the organisation and of coaching others to build to it.
• Proven success leading integrations across the revenue tech stack (e.g. Tableau, Docusign CLM, SalesLoft, and similar platforms)
• Salesforce Advanced Administrator Certification or Sales/Experience/Revenue Cloud Certifications highly desirable; willingness to gain Revenue Cloud certification as part of the role

Strategic leadership

• Ability to define and own the Salesforce product roadmap, aligning platform capabilities with business strategy and revenue growth objectives
• Exceptional critical thinking and analytical skills with a strong commercial lens — you’ll translate business problems into scalable technical solutions and set priorities across competing demands
• Experience developing and presenting business cases for platform investment, including ROI analysis, build‑vs‑buy decisions, and resource planning

People and stakeholder management

• Proven success in managing, mentoring, and developing Salesforce Administrators and technical team members, setting clear expectations and creating pathways for growth
• Strong internal or external stakeholder management skills with the ability to influence at senior leadership level, aligning cross‑functional teams around a shared platform vision
• A collaborative, inclusive leadership style that builds trust across teams and empowers others to take ownership

What We Offer

• Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
• Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
• Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
• Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
• Career growth – Accredited learning, leadership development, and global career mobility.
• Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.