Sales Development Representative

GWI; Greater London; Hybrid; GBP 28,000 - 45,000; Full time

Benefits offered by this job

25 days annual leave

Health cash plan

Pension matching 4%

Hybrid options

Work from home budget

Leadership development

Global mobility

DEI initiatives

Volunteer opportunities

Job summary

GWI in London is seeking a Sales Development Representative to join the Revenue team. You will be the first touchpoint for potential customers, building a pipeline by identifying opportunities and connecting the right people to the right solutions.

You will manage inbound requests and secure meetings for the sales team, while analysing customer needs and presenting GWI offerings. You’ll engage in outbound conversations across phone, email, and video, demonstrating strong communication and

Qualifications

• Some experience in a customer-facing or sales-adjacent role (voluntary, freelance, or transferable experience).
• Excellent communication and presentation skills.
• Effective time management and organisation skills.
• Proficient with standard productivity tools, including MS Office.
• A considered, attentive approach to building professional relationships.
• Able to stay focused and maintain progress when faced with challenges and setbacks.
• Ready to take initiative with your own outreach and build a consistent prospecting routine.

Responsibilities

• Identify new business opportunities through outbound lead generation, research, and prospecting.
• Manage and respond to inbound requests from prospective clients via outreach and email.
• Secure meetings for the GWI sales organisation.
• Analyse customer needs and identify potential solutions.
• Present and explain GWI product offerings.
• Lead outbound conversations with potential clients across phone, email and video.

Skills

Customer-facing

Communication

Time management

MS Office

Relationship building

Outbound outreach

Active listening

Job description

At GWI, we’re always looking for talented, curious people who thrive on having a meaningful impact. Right now, we’re looking for a Sales Development Representative to play a key role in our Revenue team in London. If that’s you, and contributing to growth motivates you, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing?

As our Sales Development Representative, you’ll:

Be the first experience and point of contact for potential new customers at GWI. You’ll play a vital role in building our pipeline — identifying opportunities, starting conversations, and connecting the right people to the right solutions.

A few things you’ll be responsible for:

• Identify new business opportunities through outbound lead generation, research, and prospecting
• Manage and respond to inbound requests from prospective clients via outreach and email
• Secure meetings for the GWI sales organisation
• Analyse customer needs and identify potential solutions
• Present and explain GWI product offerings
• Lead outbound conversations with potential clients across phone, email and video

It’s also a lot of fun — shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a fast-paced environment.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don’t have to tick all the boxes right away; the important thing is that you’re willing to learn.

Here’s what the team will be looking for in you:

• Some experience in a customer-facing or sales-adjacent role (this could include voluntary, freelance, or transferable experience)
• Excellent communication and presentation skills
• Effective time management and organisation skills
• Proficient with standard productivity tools, including MS Office
• A considered, attentive approach to building professional relationships
• Able to stay focused and maintain progress when faced with challenges and setbacks
• Ready to take initiative with your own outreach and build a consistent prospecting routine
• A confident communicator and active listener, able to navigate nuanced conversations at all levels

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.

Why Join Us

• Clear responsibility from day one — you’ll be building a pipeline that directly impacts GWI’s growth
• A team that invests in your development — structured onboarding, coaching and clear progression
• A product you’ll be proud to represent — used by the world’s leading brands and agencies

What We Offer

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

• Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
• Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
• Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
• Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
• Career growth – Accredited learning, leadership development, and global career mobility.
• Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.