Salesforce Marketing Automation Consultant

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Location:

United Kingdom

Job Category:

Information Technology

EU work permit required:

Yes

Job Reference:

BBBH63354_1742398077

Job Views:

4

Posted:

19.03.2025

Expiry Date:

03.05.2025

Job Description:

Salesforce Marketing Automation Consultant

Whitehall Resources are currently looking for a Salesforce Marketing Automation Consultant.

Key Requirements:

1. As Marketing Automation Integration Consultant, you will:
2. Define and manage the project timeline, milestones, and deliverables.
3. Collaborate with cross functional teams (Product, Marketing strategy, CRM, Content, IT Customer Analytics and Customer Data Delivery) to ensure seamless implementation.
4. Configure and test the marketing platform data integration points, support monitoring protocol development.
5. Develop and document workflows, automation processes, segment descriptions and campaign templates for triggered and scheduled communications.
6. Develop and document data minimization and deletion rules. Put in place monitoring.
7. Support data migration and one off data transformations, as required.
8. Ensure data migration, system integration and API connections meet business needs.
9. Configure initial campaign and segment reports.
10. Provide support, training, and knowledge transfer to internal stakeholders.
11. Monitor progress, resolve issues and report regularly on project progress and status.
12. Support marketing functional readiness for new product launches.
13. User adoption rates and satisfaction among marketing and product teams.
14. Delivery of comprehensive project documentation and bespoke training materials.
15. Marketing operations (responsibility within the commercial analytics team for the supplier management, integration, data management and realization of commercial value).

Key Experience:

1. Proven track record in driving integration projects, particularly in marketing automation tool implementation (Braze, Salesforce, Active Campaign, Marketo or similar).
2. Strong understanding of CRM systems and data integration processes.
3. Experience working with agile teams.
4. Excellent stakeholder management and communication skills.
5. Hands on experience of configuring workflows, automation, and segmentation within marketing automation tools.
6. Familiarity with Agile methodologies or similar project management frameworks.
7. Relevant certifications (eg., PMP, Agile, marketing automation certifications) are a plus.

All of our opportunities require that applicants are eligible to work in the specified country/location, unless otherwise stated in the job description.

Whitehall Resources are an equal opportunities employer who value a diverse and inclusive working environment. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, national origin, pregnancy, disability, age, veteran status, or other characteristics.