Sales Trainer Specialist

Zinc; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

24 days holiday

Birthday off

Early finish Fridays

Yearly company retreat abroad

30 days Work from anywhere

Enhanced parental leave

Pension with NEST

Zinc shares (EMI)

Wellness support (Spill Therapy)

Company socials

Job summary

Zinc in London is seeking a Sales Trainer Specialist to scale its commercial motion. You’ll be hands-on from day one, building onboarding playbooks, training materials, and coaching reps to tell Zinc's story consistently from first call to close.

Reporting to the Head of Sales, you will partner with Marketing, Product, and RevOps to deliver live and asynchronous learning, track impact on ramp time and win rates, and help lift sales velocity across the team.

Qualifications

• Experience in sales enablement, sales ops, or real closing sales experience at a B2B SaaS company.
• Strong storytelling ability for internal and external resources.
• Comfortable designing and delivering training yourself.
• Data-literate with HubSpot/Gong insights.
• Excellent written and verbal communication skills.
• Familiar with MEDDPIC and similar playbooks.

Responsibilities

• Help build AE onboarding & ramp: create playbooks for product knowledge, ICP, objections, positioning.
• Support SDR/AE/AM consistency across the customer lifecycle.
• Create content (case studies, ROI data, feature releases) into decks, collateral, battlecards.
• Conduct coaching & certification: reviews and refreshers post-onboarding.
• Collaborate with RevOps to ensure sales tooling works for reps.
• Run needs assessments to guide enablement focus.
• Deliver multi-format training: live, asynchronous, job aids, peer coaching.
• Track impact on quota attainment, ramp time, and win rate; report to Sales leadership.
• Traverse and update content with Marketing and Product.

Skills

Sales enablement

Storytelling

Training design

Data literacy

Communication

MEDDPIC

HubSpot

Gong

Tools

HubSpot

Gong

Job description

Sales Trainer Specialist

Department: Sales

Employment Type: Full Time

Location: Zinc - London

Reporting To: Frances Arville, Head of Sales

Compensation: £50,000 - £70,000 / year

Description

Zinc is scaling its commercial motion — new enterprise pipeline, a growing AE team, increased focus on account expansion, and reps at different stages of ramp. This is our first dedicated enablement hire, working closely with our Head of Sales to build the function from the ground up. You'll be hands‑on from day one: turning what Sales, Product, and Marketing already know into material and coaching that helps every rep sell Zinc's story consistently, from first call to closed‑won and beyond.

Key Responsibilities

• Help build AE onboarding & ramp: put together the playbook that gets new AEs productive fast — product knowledge, ICP, objection handling, narrative and competitive positioning — working from direction set by the Head of Sales.
• Support SDR/AE/AM consistency: help keep pre‑sales and post‑sales messaging aligned across the customer lifecycle, flagging where it's slipping.
• Content that sells: work with Marketing and Product to turn case studies, ROI data, and feature releases into first‑call decks, pipeline collateral, one‑pagers, and battlecards reps actually use — using the deal room, video, GIFs, and Claude. This is a hands‑on, get‑it‑done role.
• Coaching & certification: run call reviews, skill assessments, and refreshers so the team keeps improving post‑onboarding, not just in week one.
• Tooling: work with RevOps and GTM engineering to help keep the sales stack reps touch daily (HubSpot, Gong, enablement content hub) working for reps, not against them.
• Needs assessment: help run gap analysis with reps and managers (1:1s, surveys, call reviews) to feed into where enablement should focus next.
• Multi‑format delivery: mix live training, async modules, job aids, and peer coaching so enablement fits around a working sales floor.
• Performance feedback loop: help track enablement impact against quota attainment, ramp time, and win rate, and pull results together for Sales leadership each quarter.

Skills, Knowledge and Expertise

• Experience in sales enablement, sales ops, or real closing sales experience at a B2B SaaS company — this is a great next step if you're looking to grow into building a function rather than inheriting one.
• A gift for storytelling — building clear, compelling narratives, both internally and in external resources.
• Not a master of visual design, but you know what looks good and can replicate it.
• Relentlessly curious, with a passion for understanding what makes people tick and enjoy getting under the skin of whatever industry you're working in.
• Familiar with the standard sales playbooks (MEDDPIC etc.) and keen to build a sharper view of where they work well and where they don't.
• Comfortable designing and delivering training yourself — a builder and facilitator, not just a project manager.
• Data‑literate: comfortable pulling HubSpot/Gong data, spotting where reps are losing deals or stalling, and turning that into an enablement fix, working with our RevOps Manager to help lift conversion rates and sales velocity.
• Excellent written and verbal communicator — you'll be creating content and coaching people at every level, from new starters to senior AEs.
• Bonus: experience in background screening, HR tech, or another compliance‑adjacent B2B category.

What we offer

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries