Sales & Revenue Lead

ATG Entertainment; Camden Town; On-site; GBP 70,000 - 90,000; Full time

Job summary

ATG Entertainment is seeking a Sales & Revenue Manager to maximise sales through pricing and revenue optimisation. You will recruit, train, and coach a team of Sales & Revenue Managers, providing strategic guidance and hands-on support to ensure pricing strategies align with show cycles and venue goals.

You will collaborate with internal teams and external stakeholders to monitor performance, adjust plans, and drive revenue growth across venues and ticketing.

Qualifications

• Experience leading pricing and revenue management initiatives.
• Proven ability to coach and develop Sales & Revenue staff.
• Experience driving budgeting and forecasting processes for venues/tromotion.
• Strong analytical skills to optimise pricing and sales plans.

Responsibilities

• Maximise sales by analysing pricing and revenue opportunities.
• Lead, coach and develop the Sales & Revenue team.
• Partner with stakeholders to optimise pricing across shows and venues.
• Support budgeting and forecasting cycles for venues and ticketing.

Skills

Pricing and revenue management

Team leadership

Budgeting & forecasting

Coaching & training

Tools

RMS 2

Job description

Reporting into the Director of Sales and Revenue, you will also work closely with the Sales and Revenue Team. This role will require you to maximise sales by providing analysis, insight, and recommendations to improve pricing and revenue. In addition, you will support, manage, and coach a team of Sales & Revenue Managers to fulfil their roles. You will recruit, train, motivate and coach staff to actively optimise the team's performance and help define and execute plans to deliver departmental, team and individual staff objectives. You will also be required to provide cover for fellow Team Leads, and the Sales & Revenue Director, in their absences., Provide pricing services to meet our clients' requirements and optimise initial sales for their shows.

Promote the benefits of pricing and revenue management, and associated systems including RMS 2

Engage with colleagues and external stakeholders to closely monitor sales throughout the show lifecycle, adjusting prices and sales plans to ensure we maximise sales and revenues:

• INTERNAL: Programming, Venue Ticketing, Venue Marketing and Central Marketing
• EXTERNAL: Producers, Promoters, and their representatives; including Marketing Agencies

Support the annual commercial finance budgeting and forecasting lifecycle for Venues and Ticketing.

Optimise our sales share to continue fuelling our sales data loop, including promoting Marketing.

Provide strategic guidance, operational instruction, and practical training to Venue Box Offices on:

• Pricing and revenue management including engagement with RMS 2.
• Management of PP Seats and packages to maximise income for Venues.

Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities:

• Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
• Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.

Our culture

You will help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.

We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.

Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone

Our stages are a platform for compelling stories - stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.

We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.

We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged, and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.

ATG Entertainment's values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.