Sales & Retention Manager

Everlast Gyms; Swindon; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

20% colleague discount across Frasers/

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, retention and overall club profitability. You will report to the General Manager and lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

You will work with the leadership team to develop strategies that improve acquisition and retention, while delivering sustainable growth across memberships, products and services.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.

Responsibilities

• Lead Sales Performance: Champion and deliver the FUNDAMENTALS sales process across the club.
• Lead and coach colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Drive Member Retention: Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Grow the Business: Develop and execute lead-generation activity inside and outside the club.
• Build relationships with local businesses, community groups and organisations.
• Support local marketing initiatives that drive awareness and membership growth.
• Identify new opportunities to increase club performance and market presence.
• Lead and Develop Others: Deliver coaching, mentoring and feedback.
• Promote a positive, high-performance culture within the club.
• Lead by example through exceptional service standards and professionalism.
• Support recruitment, onboarding and development of future talent.
• Support Club Operations: Work with the General Manager on day-to-day operations.
• Assist with Health & Safety, compliance, facilities and maintenance processes.
• Ensure company standards of cleanliness, presentation and service are maintained.
• Support delivery of company initiatives and operational priorities.
• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Be flexible to work evenings, weekends and Bank Holidays when required.

Skills

Leadership

Coaching

Sales

Customer service

Communication

KPI tracking

Job description

As a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty. This is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth. You'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention., As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club. Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability. Lead Sales Performance

Lead Sales Performance

• Champion and deliver the FUNDAMENTALS sales process across the club
• Coach and develop colleagues to maximise sales performance and conversion
• Drive membership sales through effective lead management and member engagement
• Monitor performance against KPIs and implement action plans to achieve targets
• Deliver regular sales updates and performance presentations to the leadership team
• Drive revenue across memberships, fitness products and secondary spend

Drive Member Retention

• Create initiatives that improve member engagement and retention
• Analyse retention trends and member behaviour to identify opportunities for growth
• Ensure every member receives an outstanding experience throughout their fitness journey
• Support delivery of member-focused campaigns, events and national initiatives
• Build a culture that prioritises member satisfaction and loyalty

Grow the Business

• Develop and execute creative lead-generation activity both inside and outside the club
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
• Support local marketing initiatives that drive awareness and membership growth
• Identify new opportunities to increase club performance and market presence

Lead and Develop Others

• Deliver coaching, mentoring and constructive feedback to colleagues
• Promote a positive, high-performance culture within the club
• Lead by example through exceptional service standards and professionalism
• Support recruitment, onboarding and development of future talent

Support Club Operations

• Work closely with the General Manager to support day-to-day operations
• Assist with Health & Safety, compliance, facilities and maintenance processes
• Ensure company standards of cleanliness, presentation and service are consistently maintained
• Support delivery of company initiatives and operational priorities
• Experience in sales, membership, retail, hospitality or customer-focused leadership roles
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset and confidence working with KPIs and performance data
• Passion for delivering exceptional customer experiences
• Positive, resilient and solutions-focused approach
• Flexible to work evenings, weekends and Bank Holidays when required

Desirable

• Experience within a fitness, leisure or membership-based business
• Knowledge of lead generation, sales conversion and retention strategies
• Experience developing business partnerships and community engagement initiatives
• Understanding of membership sales and customer lifecycle management

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.

• Free Everlast Gyms membership
• 20% colleague discount across all Frasers Group brands
• Eligibility for the Fearless 1000 Bonus Scheme
• Monthly Everlast Champions and Frasers Champion recognition awards
• Funded qualifications, including Level 3 and Level 5 Management & Leadership
• Ongoing sales, leadership and fitness product training
• Opportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training products
• Clear progression opportunities within a growing fitness business
• Be part of a high-performance culture that rewards ambition, ownership and results