Sales and Retention Manager

Frasers Group; Dunstable; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Free gym membership

20% colleague discount

Bonus scheme

Recognitions and awards

Funded qualifications

Training and development

Personal Training opportunities

Career progression

High-performance culture

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to lead membership growth and improve retention across the club. You will report to the General Manager, drive sales activity, coach teammates, and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role combines commercial thinking with people leadership, delivering sustainable growth and strong member experiences. You will build partnerships and lead local initiatives to grow the business.

Qualifications

• Experience in sales or memberships with a proven track record.
• Strong leadership, coaching and people-management skills.
• Ability to analyse KPIs and drive commercial targets.
• Experience in customer-facing roles within retail or hospitality.

Responsibilities

• Lead sales performance across the club and drive membership growth.
• Coach colleagues to maximise conversions and performance.
• Develop member engagement strategies to boost retention.
• Collaborate with leadership to improve club profitability.
• Oversee operations to ensure exceptional member journeys.

Skills

Sales experience

Membership growth

Leadership and coaching

Customer-focused leadership

KPIs and performance data

Retail/hospitality experience

Education

High school / equivalent

Job description

Drive Membership Growth. Lead Commercial Performance. Build Lasting Member Relationships.

At Everlast Gyms, we're focused on creating exceptional fitness experiences and growing thriving club communities.

As a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty.

This is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth.

You'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention.

Why Join Everlast Gyms?

• Free Everlast Gyms membership
• 20% colleague discount across all Frasers Group brands
• Eligibility for the Fearless 1000 Bonus Scheme
• Monthly Everlast Champions and Frasers Champion recognition awards
• Funded qualifications, including Level 3 and Level 5 Management & Leadership
• Ongoing sales, leadership and fitness product training
• Opportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training products
• Clear progression opportunities within a growing fitness business
• Be part of a high-performance culture that rewards ambition, ownership and results

Job Description

The Role

As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.

Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.

Lead Sales Performance

• Champion and deliver the FUNDAMENTALS sales process across the club
• Coach and develop colleagues to maximise sales performance and conversion
• Drive membership sales through effective lead management and member engagement
• Monitor performance against KPIs and implement action plans to achieve targets
• Deliver regular sales updates and performance presentations to the leadership team
• Drive revenue across memberships, fitness products and secondary spend

Drive Member Retention

• Create initiatives that improve member engagement and retention
• Analyse retention trends and member behaviour to identify opportunities for growth
• Ensure every member receives an outstanding experience throughout their fitness journey
• Support delivery of member-focused campaigns, events and national initiatives
• Build a culture that prioritises member satisfaction and loyalty

Grow the Business

• Develop and execute creative lead-generation activity both inside and outside the club
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
• Support local marketing initiatives that drive awareness and membership growth

Lead And Develop Others

• Deliver coaching, mentoring and constructive feedback to colleagues
• Promote a positive, high-performance culture within the club
• Lead by example through exceptional service standards and professionalism
• Support recruitment, onboarding and development of future talent

Support Club Operations

• Work closely with the General Manager to support day-to-day operations
• Assist with Health & Safety, compliance, facilities and maintenance processes
• Ensure company standards of cleanliness, presentation and service are consistently maintained
• Support the successful delivery of company initiatives and operational priorities

Qualifications

What We're Looking For

Essential

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset and confidence working with KPIs and performance data
• Passion for delivering exceptional customer experiences
• Positive, resilient and solutions-focused approach
• Flexible to work evenings, weekends and Bank Holidays when required

Desirable

• Experience within a fitness, leisure or membership-based business
• Knowledge of lead generation, sales conversion and retention strategies
• Experience developing business partnerships and community engagement initiatives
• Understanding of membership sales and customer lifecycle management

Additional Information

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.

To Succeed With Us, You'll Embody Our Principles

Think Without Limits

Challenge convention, identify opportunities and drive continuous improvement.

Own It and Back Yourself

Take responsibility, deliver results and lead with confidence.

Be Relevant

Create meaningful experiences for our members, colleagues and communities.