Sales & Marketing Director - Travel-Tech

Skypath; London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Skypath is seeking a Sales & Marketing Director to lead and grow their successful travel technology business. This role requires a strategic leader with a proven track record in profitable growth, excellent communication skills, and experience in enterprise software sales to shape a successful marketing strategy, manage a skilled team, and enhance market presence.

Qualifications

• Proven experience in driving profitable growth and P&L responsibility.
• Skilled in selling enterprise software solutions.
• Strong international sales and commercial operations experience.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies.
• Maximise commercial potential and support shareholder ambitions.
• Lead and develop the sales and marketing team.

Skills

Strategic thinking

Analytical skills

Commercial acumen

Leadership

Network building

Job description

An exciting opportunity for a Sales & Marketing Director to drive significant growth within a successful and established travel technology business. This company is a recognised leader in enterprise software and services for tour and rail operators, delivering high-quality solutions and deep industry expertise to a global customer base.

The Sales & Marketing Director will be responsible for shaping and executing a comprehensive sales and marketing strategy to support scalable, long-term business growth. This is a business-to-business commercial leadership role, focused on increasing sales performance, strengthening the brand, and expanding the customer base across international markets.

Key Responsibilities

• Maximise the commercial potential of the business and support shareholder ambitions.

• Develop and implement a growth-oriented commercial strategy that drives success in the short-, mid-, and long-term.

• Establish systems, controls, and scalable processes to support a high-performance sales operation while maintaining an entrepreneurial approach.

• Win new business across software products and business support services.

• Manage customer retention, upselling, and cross-selling to existing clients.

• Create and execute a targeted, multi-channel marketing strategy aligned with key market segments.

• Strengthen the company’s brand and market presence as a global expert in travel technology.

• Represent the business at public events, in PR activities, and through thought leadership.

• Lead and develop the sales and marketing team, currently comprising three business development specialists, a marketing manager, and a marketing assistant, with plans to expand in 2025.

• Manage a budget for international events, digital and traditional marketing initiatives.

• Collaborate closely with senior leadership across Operations, Product, and Finance to support strategic planning and execution.

Experience Required

• Proven track record of delivering profitable growth in a fast-paced travel, leisure, or software technology environment, including P&L responsibility.

• Experience in selling high-value enterprise software and associated services.

• Strong international experience in sales and commercial operations.

• Skilled in building go-to-market strategies and new sales channels for premium brands.

• Demonstrated success in leading and scaling commercial and sales teams in competitive or fragmented markets.

• Comprehensive understanding of multichannel marketing strategy and execution.

• Willingness to engage in both strategic planning and operational detail.

• Ideally, knowledge of the travel industry, particularly tour and rail operators.

• Familiarity with other functional areas such as Customer Support, Professional Services, or Software Development is a plus.

• Comfortable in public-facing roles including media, PR, and speaking engagements.

Personal Characteristics

• Inspirational leader with strong strategic thinking and organisational skills.

• Results-driven with a hands-on approach and a tenacious mindset.

• Commercially sharp and naturally entrepreneurial.

• Resilient, energetic, and adaptable to challenges in technical, people, and commercial domains.

• Highly analytical and financially literate.

• Excellent communicator and natural networker.

• Passionate about travel and the transformative role of technology in the industry.

• Language skills—particularly in French, Spanish, Italian, or German—are an advantage.

Hybrid working, with at least two days in the office.