Sales & Marketing Director

Sandstone Care Group; Chester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Sandstone Care Group is seeking a visionary Sales & Marketing Director to join its Executive Leadership Team. This pivotal role offers an opportunity to shape the strategic direction of the brand, drive occupancy growth, and ensure exceptional care across 11 homes. The ideal candidate will possess strong leadership skills, a deep understanding of the care sector, and a passion for delivering impactful, person-centred care.

Qualifications

• Proven track record in a senior sales and marketing leadership role.
• Deep understanding of the over-65 care market.
• Exceptional leadership and communication skills.

Responsibilities

• Develop and implement a robust sales and marketing strategy.
• Strengthen Sandstone Care’s brand positioning in the care market.
• Lead and develop a high-performing marketing team.

Skills

Leadership

Commercial Acumen

Digital Marketing

Brand Development

Performance Analytics

Job description

Sales & Marketing Director. Sandstone Care Group

• Location: Chester (Hybrid Working Available)
• Salary: £60,000 to £80,000 per annum depending on experience, plus performance based bonus

Sandstone Care is a fast-growing, values-led care home operator with a portfolio of 11 homes across Cumbria, Yorkshire, Lancashire, Merseyside, Cheshire, Stafford, and Powys. We are committed to delivering exceptional, person-centred care to older adults, underpinned by a culture of compassion, integrity, and innovation.

As we continue to expand our footprint and enhance our service offering, we are seeking a visionarySales & Marketing Directorto join our Executive Leadership Team. This is a pivotal role with the opportunity to shape the strategic direction of our brand, drive sustainable occupancy growth, and position Sandstone Care as a market leader in the UK care sector.

The Role

Reporting directly to the Board, the Sales & Marketing Director will be responsible for leading the development and execution of a high-impact, data-driven marketing and sales strategy. You will play a critical role in shaping the organisation’s public profile, driving commercial performance, and ensuring that our homes are the first choice for families seeking outstanding care.

This role requires a commercially astute, hands-on leader with a deep understanding of the care sector, a passion for excellence, and the ability to inspire and lead high-performing teams.

Key Responsibilities

• Strategic Leadership: Develop and implement a robust sales and marketing strategy to drive enquiries and increase occupancy.
• Brand Development: Strengthen Sandstone Care’s brand positioning and visibility within the over-65 care market.
• Lead Generation & Conversion: Oversee digital and offline campaigns to generate high-quality leads and improve conversion rates.
• Agency & Partner Management: Manage relationships with external agencies (PR, SEO, design, media) to ensure alignment and performance.
• Performance Monitoring: Analyse marketing data, track ROI, and present insights and recommendations at monthly board meetings.
• Team Leadership: Lead and develop a small, high-performing marketing team, fostering innovation and collaboration.
• Budget Oversight: Manage the marketing budget effectively, ensuring cost-efficiency and measurable impact.

What We’re Looking For

• Proven track record in a senior sales and marketing leadership role, ideally within the care home, healthcare, or hospitality sectors.
• Deep understanding of the over-65 care market, including regulatory, demographic, and competitive dynamics.
• Strong commercial acumen with experience in budget management, performance analytics, and strategic planning.
• Demonstrated success in brand development, digital marketing, and lead generation.
• Exceptional leadership and communication skills, with the ability to influence at all levels.
• A values-driven, hands-on approach with a genuine passion for improving lives through care.

Our Core Values

At Sandstone Care Group, everything we do is guided by our five core values:

• Pride “PROUD OF EVERYTHING WE DO”
• Determination “WE NEVER GIVE UP”
• Positivity “WORKING WITH A SMILE”
• Empathy “RESPECTING THE WISHES OF OTHERS"

These values shape how we deliver care, how we support each other, and how we develop our people.

Sandstone Care Group is an Equal Opportunity Employer:

We welcome and encourage applications from all backgrounds. We embrace diversity within each service, as we think it is important that the Social Care Workforce represents the people it serves. We welcome applications from people from backgrounds including disabled candidates, Black, Asian and Minority Ethnic (BAME) candidates, LGBTQ+ as well as non-binary candidates, and those with experience of mental health.