Sales Manager - Sports, Leisure and Corporate

COREcruitment; West Midlands Combined Authority; Hybrid; GBP 40,000; Full time

Job summary

A dynamic sports-focused business in the Midlands is seeking an experienced Sales Manager. You will manage the full sales cycle and build partnerships with leading leisure and sports brands. The ideal candidate will have over 3 years of experience in sales within the sports sector, passion for sports, and strong negotiation skills. This role involves developing sales plans, nurturing relationships, and representing the company at events. Apply now to join our team!

Qualifications

• Proven Sales Manager or Senior Sales Executive with 3+ years’ experience in sports, leisure or lifestyle brands.
• Demonstrable passion for sport and understanding of the leisure/sports market landscape.
• Strong track record of meeting or exceeding targets and excellent negotiation skills.

Responsibilities

• Develop and execute targeted sales plans to hit revenue targets.
• Build and nurture relationships with key decision-makers in sports and leisure sectors.
• Identify new market opportunities and maintain a healthy sales pipeline.
• Collaborate cross-functionally to align on client feedback and pricing strategies.
• Represent the company at industry events and client visits.

Skills

Sales Management

Negotiation

Client Engagement

Market Opportunity Identification

Relationship Building

Job description

Sales Manager – Sports, Leisure and Corporate – Midlands - £40,000

About the Role
My client is seeking a driven Sales Manager to join a dynamic sports-focused business.You’ll own the full sales cycle with leading leisure and sports brands—They will look at Talent from performance apparel and footwear to sporting venues—building strong partnerships and driving revenue growth.

Key Responsibilities

• Develop and execute a targeted sales plan to hit revenue targets, leveraging direct outreach, account development, and promotional campaigns.

• Build and nurture lasting relationships with key decision-makers at sports, fashion, footwear and venue businesses, managing contracts, rates negotiations, and renewals.

• Identify new market opportunities across sports and leisure sectors, qualify prospects, and maintain a healthy sales pipeline.

• Collaborate cross-functionally (marketing, operations, product) to align on client feedback, competitor insights, and pricing strategies.

• Represent the company at industry events and client visits to showcase our offerings and strengthen brand presence.

Your Background,

• Proven Sales Manager or Senior Sales Executive with 3+ years’ experience selling into sports, leisure or lifestyle brands (e.g.athletic apparel, sports footwear, stadiums or entertainment venues).

• Demonstrable passion for sport—whether on the track, field or in the stands—and deep understanding of the leisure/sports market landscape.

• Strong track record of meeting or exceeding targets, excellent negotiation skills, and a consultative approach to client engagement.

• Comfortable working in a hybrid model, balancing remote prospecting with in-person meetings and industry events.

• Exceptional communication skills and ability to influence at senior levels.

• If you live and breathe sport and have a proven sales pedigree in the leisure sector, we’d love to hear from you.Apply now to be part of our winning team!

Sales Manager – Sports, Leisure and Corporate – Midlands - £40,000