Sales Manager : Sports, Leisure and Corporate

TipTopJob; West Midlands Combined Authority; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading sports-focused business in the United Kingdom is seeking a driven Sales Manager. You will own the full sales cycle, building partnerships with leisure and sports brands. The ideal candidate has over 3 years of relevant experience, excellent negotiation skills, and a passion for sport. This role balances remote work with in-person meetings, offering a competitive salary.

Qualifications

• Proven Sales Manager or Senior Sales Executive with 3+ years of experience in sports, leisure, or lifestyle brands.
• Demonstrable passion for sport and a deep understanding of the leisure/sports market.
• Strong track record of meeting or exceeding sales targets.

Responsibilities

• Develop and execute a targeted sales plan to hit revenue targets.
• Build relationships with key decision-makers at sports and leisure businesses.
• Identify new market opportunities and maintain a healthy sales pipeline.
• Collaborate with marketing and operations teams.
• Represent the company at industry events.

Skills

Sales expertise

Client relationship management

Negotiation skills

Market opportunity identification

Communication skills

Job description

Midlands

A GBP 40,000

About The Role

My client is seeking a driven Sales Manager to join a dynamic sports-focused business. You'll own the full sales cycle with leading leisure and sports brands. They will consider talent from performance apparel and footwear to sporting venues, building strong partnerships and driving revenue growth.

Key Responsibilities

• Develop and execute a targeted sales plan to hit revenue targets, leveraging direct outreach, account development, and promotional campaigns.
• Build and nurture lasting relationships with key decision-makers at sports, fashion, footwear, and venue businesses, managing contracts, rate negotiations, and renewals.
• Identify new market opportunities across sports and leisure sectors, qualify prospects, and maintain a healthy sales pipeline.
• Collaborate cross-functionally (marketing, operations, product) to align on client feedback, competitor insights, and pricing strategies.
• Represent the company at industry events and client visits to showcase offerings and strengthen brand presence.

Experience

• Proven Sales Manager or Senior Sales Executive with 3+ years of experience selling into sports, leisure, or lifestyle brands (e.g., athletic apparel, sports footwear, stadiums, or entertainment venues).
• Demonstrable passion for sport, whether on the track, field, or in the stands, and a deep understanding of the leisure/sports market landscape.
• Strong track record of meeting or exceeding targets, excellent negotiation skills, and a consultative approach to client engagement.
• Comfortable working in a hybrid model, balancing remote prospecting with in-person meetings and industry events.
• Exceptional communication skills and the ability to influence at senior levels.

If you live and breathe sport and have a proven sales pedigree in the leisure sector, we'd love to hear from you.