Sales Manager, Senior AEs (UK)

All Gravy ApS; Greater London; Hybrid; GBP 75,000 - 90,000; Full time

Benefits offered by this job

Prime office location

Team lunches

Friday bars

Padel tournaments

Wine tastings

Offsites

Top-tier equipment

Fridge stocked

Job summary

All Gravy is seeking a UK Senior Account Executive leader to drive the mid-market and enterprise strategy, owning the UK AE numbers and scaling the team from 6 to 10. You will optimize ramp time, conversion, and sales cycles while steering a data-driven go-to-market approach with MEDDPICC and Challenger playbooks.

You will lead by example in a high-velocity, AI-enhanced environment, working hybrid from London and collaborating with RevOps, CS, and marketing to land top logos in hospitality and

Qualifications

• 7+ years in B2B SaaS sales, with leadership experience in mid-market to enterprise deals.
• 2+ years leading people on larger, multi-stakeholder deals.
• Experience selling to mid-market and enterprise with proven results.
• Proficiency with MEDDPICC and ability to coach others.
• Strong forecast mindset and pipeline discipline.
• Comfort with AI-enabled selling tooling (Claude or similar).

Responsibilities

• Own the UK Senior AE number: forecast, hit, explain it weekly.
• Lead day-to-day: pipeline reviews, deal reviews, 1:1s and stand-ups.
• Support on deals: map buying committees, align economic buyers, coach closes.
• Hire and onboard: ramp new Senior AEs quickly.
• Coach the method: MEDDPICC on every deal; SPIN/Challenger in playbooks.
• Lead with data: track stage conversion, velocity, multi-threading, forecast accuracy.
• Run a tight process: mutual action plans actively used.
• Push playbook improvements: feed best reps' tactics back into system.

Skills

Leadership in B2B SaaS sales

MEDDPICC

SPIN selling

Challenger sales

Data-driven decision making

AI-first mindset

Team coaching

Tools

HubSpot

Snowflake

Job description

If you want to lead the team that wins mid-market and enterprise hospitality and retail brands in the UK, run complex deals with real rigour, and make every senior rep sell like your best one, come join us!

You lead our UK Senior Account Executives, own the UK Senior AE number and grow the team from 6 AEs today to 10. Three numbers we need you to move: ramp time for new reps, conversion rate through the pipeline, and sales cycle length.

If you want to be the person who runs mid-market and enterprise sales for All Gravy in the UK, keep reading!

The seat in numbers

• Upper mid-market through enterprise: multi-site groups and chains.
• ACV USD 30K, average sales cycle 40 days, buying committees from Head of Operations to the Board room.
• 20% inbound, 80% outbound.
• Today 6 AEs, growing to 10.
• OTE USD 100K to 120K, 60/40 base to commission split, plus share options.

The mission

All Gravy is the frontline operating system: comms, learning, engagement, operations and scheduling in one platform, with built-in AI. Used daily by 350+ brands like GAIL's, L'Osteria, Dishoom, 7-Eleven and Honest Burgers. We're growing 3x year-over-year, and the UK Senior AE team is where the biggest logos land.

What You Get From Day One

• A team that's already selling. 6 established UK Senior AEs with live pipeline.
• Approved headcount. The budget to take the team to 10 AEs is signed. Your job is to find the people.
• A playbook the system runs. Qualification, pricing, stages, deal rooms with quoting and mutual action plans live in our GTM Suite, not in a slide deck. Every rep gets a researched dial deck each morning and AI SDRs handle inbound first touch.
• Every call captured, one source of truth. Attention records and scores every call. HubSpot on Snowflake gives you live pipeline, forecasting and rep scorecards.

What You'll Do

You carry no personal quota. Your number is the team's number, and you hit it through the people on it. Your first month is spent selling, so you learn the product, the buyer and the playbook from the inside.

• Own the UK Senior AE number. Forecast it, hit it, explain it. Every week.
• Lead the day to day. Pipeline reviews, deal reviews, 1:1s and stand-ups.
• Support on every deal where it's needed. Map the buying committee, get the economic buyer in the room by meeting two, coach the close.
• Hire and onboard. Recruit the next Senior AEs and get them ramping on the playbook in weeks, not quarters.
• Coach the method. MEDDPICC runs every deal. SPIN shapes how we ask, Challenger is the mindset: advisers, not vendors.
• Lead with data. Stage conversion, deal velocity, multi-threading, forecast accuracy by rep.
• Run a tight process. MEDDPICC on every deal, clean pipeline, mutual action plans that are actually used.
• Sharpen the playbook. What works for your best rep goes back into the system.

Who You Are

• You've led a mid-market and enterprise sales team before. 7+ years in B2B SaaS sales, 2+ years leading people on larger, multi-stakeholder deals. We'll ask for the numbers: team attainment, share of reps at quota, ramp time for the people you hired.
• You've sold to mid-market and enterprise yourself, with great success. You can show a rep how to run a 45 to 120 day deal from first call to signature.
• You know the methods. MEDDPICC is second nature and you've coached others on it.
• You run on numbers. By week two you can tell from the pipeline whether the quarter lands.
• You hire well. You can show us what the senior reps you hired went on to do.
• You're AI-first. You use Claude or similar every day. You'd rather automate a process than hire for it.
• Big plus: you've sold to hospitality or retail operators, not IT.

Probably not for you if

• You'd rather close your own deals than coach someone else to close theirs.
• You manage from the dashboard without listening to the calls.
• You want to build sales ops from scratch. Ours is already running. Your job is to move the numbers on top of it.
• You work the same way you did three years ago.

Where this goes

• 1 month: You've run your own calls and deals end to end and know the product, the buyer and the playbook from the inside.
• 6 months: The team is at 10 AEs and runs on your rhythm. Every open deal has a MEDDPICC you'd stand behind. Your forecast lands within 10%.
• Beyond: As the UK grows, the team and the role grow with it.

Why All Gravy

• Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
• Work that matters. Your work directly affects the daily lives of millions of frontline workers.
• The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked.

Practical

• Based in our London office, hybrid, with regular travel to our Copenhagen office.
• Full-time.
• You report to Malek, our Global Sales Director, and work closely with RevOps, customer success, marketing and our founders.