Sales Manager (Ref: 185483)

JR United Kingdom; Peterborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global leader in the sports industry seeks a driven Sales Manager to manage their territory effectively. The role involves taking full ownership of the sales cycle, developing strategic campaigns, and nurturing client relationships across various sectors. The ideal candidate is an excellent communicator with at least three years of B2B sales experience, especially in the sports or media sectors, and is proficient with CRM tools.

Qualifications

• 3+ years of B2B sales experience, preferably in sports, betting, or media.
• Strong analytical skills and ability to pursue new opportunities.
• Fluent in English (B2 or higher) and customer-centric.

Responsibilities

• Manage the entire sales process from lead generation to closing.
• Develop and execute outreach campaigns across multiple channels.
• Build lasting relationships with stakeholders in sports, betting, and media.

Skills

Problem-Solving

Client Relationship Management

Communication

Organizational Skills

Tech Proficient

Tools

CRM tools

PowerPoint

Pitch tools

Job description

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Sales Manager (Ref: 185483), peterborough

Forsyth Barnes have partnered with a global leader in delivering innovative products and services within the sports industry. Our clients core mission is to collect, process, and deliver high-quality sports data to help media companies, betting operators, and sports organisations achieve their business goals.

Through their advanced platforms and live data feeds, they empower their clients to boost fan engagement and drive growth. Every day, they aim to connect people through sport and create a more informed and exciting sports experience for audiences around the world.

About the Role

We’re looking for a driven and ambitious Sales Manager ready to take ownership of a key region. In this role, you’ll function as the “CEO” of your territory, managing the full sales cycle and crafting strategic outreach campaigns to generate new business opportunities. You’ll work across multiple sectors including sports, media, and betting building long-term client relationships and delivering tailored data and tech solutions.

Key Responsibilities

• Full Sales Ownership: Manage the entire sales process from lead generation and outreach to pitching, negotiation, and closing.
• Multi-Channel Campaigns: Develop and execute strategic outreach campaigns using a variety of channels.
• Client Relationship Management: Build and nurture lasting relationships with key stakeholders in the sports, betting, and media industries.
• Solution Selling: Identify client needs and propose tailored solutions that deliver real business impact.
• Proposal Development: Create compelling, customised proposals and presentations that align with client goals.
• Industry Representation: Represent the company at events, conferences, and industry gatherings to build brand awareness and network.
• Cross-Functional Collaboration: Work with internal teams to ensure seamless onboarding and long-term customer satisfaction.

About You

• 3+ Years of B2B Sales Experience: Preferably in sports, betting, or media, with a proven ability to win and grow accounts.
• Strategic and Analytical: Strong problem-solving skills and ability to uncover and pursue new commercial opportunities.
• Highly Organized Self-Starter: Able to prioritise tasks, manage time effectively, and work independently.
• Excellent Communicator: Strong written and verbal communication skills; able to build rapport and negotiate effectively.
• Fluent in English (B2 or higher): Comfortable working in an international business environment.
• Customer-Centric: Flexible and responsive to customer needs with a focus on delivering high satisfaction.
• Tech Proficient: Familiar with CRM tools (e.g., HubSpot), presentation platforms (PowerPoint, Pitch, etc.), and other digital sales tools.

Interested candidates should be motivated to take ownership of their region and excited by the opportunity to work in a fast-growing, innovation-led environment.