Sales Manager (New Customer Acquisition) - Software Monetization

Thales; Reading; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private medical insurance

Cycle to work

Annual bonus

Job summary

Thales in Reading, UK, seeks a Sales Manager for New Customer Acquisition in Software Monetization. You will lead direct sales to UK/Ireland, BeNeLux, and Nordics, acquire new customers in targeted segments, and coordinate with pre-sales, product management, and professional services to articulate measurable business value.

The role requires 5–10 years in direct software sales, strong strategic thinking, and fluency in English (Swedish a plus).

Qualifications

• 5–10 years of experience in direct sales of complex software/IT solutions.
• Quota responsibility with goal-driven performance.
• Understanding of complex business processes and models in mid-sized/large organizations.
• Experience with Value-based Selling or Diagnostic Selling.
• Extensive willingness to travel.
• Excellent English; Swedish language skills are a plus.

Responsibilities

• Direct sales of products, solutions and services in UK/Ireland, BeNeLux and Nordics.
• Acquire new customers in targeted industry segments and develop an opportunity pipeline.
• Contact new business leads by phone and online to initiate engagement.
• Act as first point of contact from initial interest to contract closure.
• Coordinate with pre-sales, product management and professional services.

Skills

Direct software sales

Strategic thinking

Business process understanding

Sales methodologies

Willing to travel

English fluency

Swedish is a plus

Education

University degree in business administration or related field

Job description

Location: Reading, United Kingdom

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

Title: Sales Manager (New Customer Acquisition) - Software Monetization

Location: The preferred location is Reading, although Remote UK with regular visit to Reading site could be taken into consideration for the ideal candidate. This role offers a hybrid approach to office and remote working. Travel in the UK and around Nordics / BeNeLux is an essential part of the role

Thales Software Monetization

The position is based in the Thales Software Monetization division. Thales has more than 30 years of experience in software protection, software delivery and license management with many thousands of customers worldwide. Software companies and smart device manufacturers can use these solutions to reliably license, deliver and protect their software, enabling steady business growth. The Sentinel product portfolio helps customers get the most value from their software whether it is on-premise, in the cloud or on an embedded device. Sentinel is the brand name in the software industry for secure, flexible and future-proof software monetization solutions.

Core Activities

In your area of responsibility, you are the first point of contact for all interested parties from the initial contact to the conclusion of the contract for the Thales Software Monetization portfolio in the region UK/Ireland, the BeNeLux and the Nordics. As Sales Manager you are an active part of the sales team and inspire potential new customers about the Sentinel solutions in the field.

The range of tasks includes:

• Direct sales of our products, solutions and services in the key account environment and in the upper midmarket in UK/Ireland, the BeNeLux and the Nordics.
• Active acquisition of new customers in selected industry segments (e.g. mechanical engineering, medical technology and software companies) and development of an opportunity pipeline
• Acquisition of new contacts (new customers in B2B business) in the field, by phone and online
• First point of contact for interested parties from initial contact to contract conclusion
• Market analysis and definition of interesting key customers within your segment incl. participation in marketing activities, trade conferences and fairs
• Close cooperation and orchestration of internal departments in customer projects (pre-sales, product management, professional services)
• Development of project benefits and added value arguments with and for customers and prospects
• Forecasting and creation of measurable concepts for target achievement
• Traceable documentation in the CRM system Salesforce

Education

• - Successful university degree (business administration, business informatics or similar) or comparable education / professional experience

Skills

• 5-10 years of experience in direct sales of complex software / IT solutions with proven successes
• Strategic thinking and goal-oriented action within the scope of quota responsibility
• Understanding of complex business processes and business models in medium-sized and large companies
• Experience with sales methodologies such as Value-based Selling or Diagnostic Selling
• Extensive willingness to travel
• Excellent communications skills in English; Fluent in Swedish is a plus.

Social Competencies

• Strong communication skills and agility
• Independent, team-oriented and structured way of working
• Curiosity and customer centricity

At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.

We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.

If this role isn't quite right for you, we encourage you to join our talent community where your details will be shared with our recruitment teams for other potential opportunities. Join the Talent Community here.

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