Sales Manager (Midlands) Sales · England ·

Snappy Shopper; Dundee; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Snappy Shopper is seeking a dynamic Sales Manager to drive retailer engagement across the Midlands. This role involves identifying and recruiting top-tier retailers, building strong relationships, and achieving sales targets. Ideal candidates will have a background in the convenience store sector and a passion for community-driven business growth.

Qualifications

• Experience in selling into the convenience store sector.
• Field sales experience, including lead generation and pitching.
• Ability to analyze retailer costs and identify value-add opportunities.

Responsibilities

• Identify, engage, and recruit retailers to join Snappy Shopper.
• Develop strategies to attract new stores and meet sales targets.
• Maintain a healthy pipeline of quality leads.

Skills

Sales experience

Lead generation

Relationship building

Job description

About Us

Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41b in the UK. In addition to our independent retailers, we serve most of the major convenience store players, including Spar, Nisa and Premier.

Snappy exists to enable local high street businesses to serve their customers online so that local communities thrive, and revenue stays local. Retailers have seen revenue uplifts of between £5k and £120k per month, making the platform mission critical to local business.

Our location

We’re a Scottish start-up with a dynamic team of 120 colleagues across the UK, with our Head Office based in Dundee. This is a field-based role focused on theMidlands area, so you’ll need to be comfortable with regular travel and ideally located within the region.

About the team

Our Sales team attracts and engages top-tier retailers to join the Snappy platform. We pride ourselves on understanding the needs of the sector and selecting retailers who will thrive on our platform, working closely with them to ensure their ongoing success.

About the Role

As a Sales Manager, your mission is to identify, engage, and recruit the best retailers across the Midlands to join Snappy Shopper. You’ll demonstrate the benefits of our platform and ensure it's a perfect fit for their business. You’ll be building strong, lasting relationships with potential clients and guiding them through the onboarding process.This role offers a competitive salary with car allowance.

Key Responsibilities:

• Develop and execute strategies to attract new stores to the Snappy platform, meeting weekly, monthly, and annual targets.
• Build and maintain a healthy pipeline of quality leads to drive new business opportunities.
• Generate your own leads and proactively seek out retailers who meet our criteria using various tools and channels.
• Respond promptly to inbound leads and referrals, ensuring swift follow-up through phone calls, emails, and social media.
• Travel regularly to meet retailers face-to-face, presenting Snappy Shopper and closing deals.
• Keep the CRM updated with accurate lead data and audit this regularly to ensure quality.
• Deliver persuasive sales pitches using company sales decks and materials, either face-to-face or via Teams if needed.

About You

We’re looking for someone who:

• Has experience in selling into the convenience store sector and knows the retail landscape.
• Thrives in a high-volume sales environment, generating leads and securing business.
• Has field sales experience, including lead generation, cold calling, and pitching to retailers.
• Understands basic financial formulas to analyze retailer costs and identify value-add opportunities.

Bonus Points If You Have:

• Experience with software platforms that impact the retail sector.

Who you are is as important to us as what you can do. Do these values and behaviors sound like something that would come naturally for you?

Community: You develop an understanding of the areas you work in and can share your knowledge to help our current and potential retailer partners.

Be Snappy: You can work at pace, reacting to retailer changes and working to meet targets.

Breaking Barriers: You’ll try new things to reach targets and you’ll share your expertise with your wider team.

Craic on: You’ll strive to meet targets and goals AND you’ll find it easy to forge relationships with individuals from a range of backgrounds.

If you think you’ve got what it takes but hesitating…

At Snappy, we’re all about Community—inside and out. We exist to empower independent retailers, keeping local businesses thriving in a rapidly changing world. That means every role here has a direct impact, whether you're building our platform, engaging with our partners, or shaping the customer experience.

What’s in it for you

Joining a high-growth tech scale-up is a whole new adventure. As we scale, so will your career. You’ll get hands-on experience applying your skills in real-time, working on projects that directly impact local businesses and the communities they serve.

The entrepreneurial nature of our business means you’ll work alongside passionate, purpose-driven people who care about innovation and making a difference. The challenges and opportunities will keep evolving, meaning you’ll constantly be learning and developing new skills—no two days are the same!

You’ll also be closer to the action than in most other companies, gaining commercial awareness, insight into how a business scales, and the ability to shape the future of a growing sector.

For those who love autonomy, fast learning, and impact, we put no limits on your ambition and personal growth.

Scroll below to read more about our Snappy Reward.
Applying

Don’t forget to include a cover note that tells us why you are interested in the role and shares more about who you are and what matters to you.