Sales Manager (m/f/d) UK

EP Equipment Europe; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading equipment manufacturer is seeking a Sales Manager in the UK to enhance dealer relationships and drive sales in the forklift industry. The ideal candidate will have proven sales experience and a deep understanding of dealer networks. This dynamic role involves coaching dealers, developing growth strategies, and collaborating with an international team. If you are proactive and growth-minded, we want to hear from you.

Benefits

Career development opportunities

Dynamic and innovative work environment

International team collaboration

Qualifications

• Proven track record in sales and dealer management.
• Understanding of dealer network dynamics.
• Ability to prioritize multiple accounts efficiently.

Responsibilities

• Strengthen relationships with existing dealers.
• Develop strategies to improve dealer performance.
• Coach and train dealers on product offerings.
• Foster collaboration among dealers.
• Act as a liaison between dealers and internal teams.
• Prepare reports for senior management.

Skills

Dealer relationship management

Sales experience in forklift industry

Initiative

Organizational skills

Growth mindset

Mobility for travel

Job description

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We are looking for a Sales Manager (m/f/d) based in UK to take a leading role in developing and supporting our well-established dealer network. At EP Equipment, we have a strong structure of trusted dealers and rental partners across the region – your mission is to help them grow, thrive, and collaborate more effectively.
In this role, you’ll act as the key link between EP and our UK dealer base. You will be on the road, engaging directly with our partners. Your presence, coaching, and hands-on support will be critical to strengthening relationships and unlocking further growth potential. The remaining time will be spent working from your home office, coordinating with our internal teams and reporting on progress.

You will be the main point of contact for our dealers within the UK. You will be building relationships with new and existing dealers and will proactively guide them to sell the EP products.

• Be the trusted partner for our UK dealer network – with a focus on strengthening existing relationships, not just building new ones.
• Develop and implement strategies to support dealer growth, drive local sales, and improve performance across the network.
• Coach, train, and support dealers to help them better position and sell EP’s product portfolio.
• Foster collaboration and communication between dealers to share best practices and create a stronger, more unified network.
• You will engage daily with yourCrosscultural teamboth in China and Europe to ensure our customers get the support they need
• Act as a key interface between dealers and EP’s internal teams, ensuring smooth coordination and support across departments.
• Prepare regular reports and forecasts for senior management.

Your profile

If the following sounds like we are describing you then read on, you will likely love being a part of our team.

• Experienced: Proven track record of successful sales and dealer relationship management within the forklift industry.
• Dealer-focused: You understand the needs, challenges, and dynamics of dealer networks and know how to motivate and develop them.
• Proactive & Accountable: You take initiative, follow through, and take pride in delivering results.
• Organized & Efficient: You can manage multiple dealer accounts, prioritize actions, and meet deadlines consistently.
• Growth-Minded: Eager to learn, adapt, and continuously develop.
• Mobile: Valid driver’s license and willingness to travel regularly throughout the UK.

Why us?

So, what are we like here? Dynamic and driven! We're innovative, and we're fun and hard-working.

• Excellent market position
• Start-up flair: A company that thinks innovatively and at the same time has a stable market position - you can grow with us!
• International team: Work in a multicultural team at locations all over Europe and with colleagues from more than 14 countries.
• Career opportunities: We offer you the opportunity to take on responsibility and develop both personally and professionally.

Get in contact with EP

If you’re passionate aboutdealer management and sales within the forklift industry, and ready to make a real impact, we’d love to hear from you.
EP Equipment, Schanzenstr. 35, 51063 Cologne, [emailprotected]

About us

At EP Equipment, we don’t just manufacture electric pallet trucks and forklifts—we’re revolutionizing the industry! Our startup spirit, combined with our global strength, allows us to deliver exceptional solutions to customers worldwide through a powerful network of partners. Innovation isn’t just a goal—it’s part of our daily operations. Agile working isn’t a buzzword here; it’s embedded in our DNA.