Sales manager in retail media

Flywheel; Greater London; Hybrid; GBP 68,000 - 83,000; Full time

Job summary

Flywheel is seeking a dynamic Sales Manager for Retail Media in the UK. You will drive revenue by selling Brand and Performance solutions for participating retailers, leveraging your UK media, RM, and ad tech knowledge and experience in media sales.

You will unlock spend in assigned categories, execute a sales plan with KPIs, and manage forecasting and quarterly revenue delivery. You’ll pitch Brand budgets with full-funnel strategies, and build strong relationships with clients and agencies

Qualifications

• Minimum 4 years in direct sales with measurable revenue targets.
• Proven track record of exceeding quotas and signing significant campaigns.
• Experience navigating complex stakeholder environments.
• Has sold RM or Commerce media solutions in the UK, within retail media networks or similar platforms.
• Knowledge of RM networks’ capabilities, programmatic commerce, performance metrics and audience targeting.
• Extensive experience selling to RM agencies, not just client-direct.
• Existing relationships with brand marketing leaders, trading teams and agencies.
• Familiarity with London media, marketing and RM ecosystem.
• Consultative selling expertise and strategic mindset.
• Excellent communication and presentation skills.
• Data-driven decision making and reporting.
• Innovative approach, e.g. AI.
• Understanding of Amazon Ads stack and related platforms.
• Familiarity with Pacvue, Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop.
• Nice to have: omnichannel grocery retail media or non-endemic brands experience.

Responsibilities

• Unlock new spend in assigned FMCG or non-endemic category with client-direct and agency partners.
• Execute a sales plan with input goals, KPIs and revenue targets and manage pipeline forecasting and quarterly revenue delivery.
• Leverage Pacvue/Skai ecosystem for Performance budgets and pitch Brand budgets with full-funnel solutions.
• Recommend go-to-market strategies for non-endemic brands entering retail media.
• Oversee account performance and grow relationships with marketing and commerce practitioners at clients and agencies.
• Present retail media opportunities and ROI cases to client leaders.
• Develop knowledge of our solutions and how they integrate with adjacent platforms and ecosystems.

Skills

Direct sales

Revenue targets

Stakeholder management

Consultative selling

Data-driven decision making

AI in sales

Job description

Описание:

We are seeking a dynamic Sales Manager for our Retail Media (RM) sales function in the UK. Reporting to a Senior Sales Director, you will drive revenue growth by selling Brand and Performance solutions on behalf of participating retailers, leveraging your understanding of the UK media / RM / ad tech ecosystem and experience in media sales environments.

Задачи:

Unlock new spend in assigned FMCG or non-endemic category, working client-direct and with their agency partners. Execute a sales plan with clear input goals, KPIs and revenue targets, then manage your sales pipeline forecasting and quarterly revenue delivery. For Performance budgets, leverage structural integration, e.g. via our offering within the Pacvue and Skai ecosystem. For Brand budgets, pitch full-funnel solutions that address diverse brand objectives across retail media channels. Recommend go-to-market strategies for non-endemic brands to enter retail media. Oversee account performance and proactively drive spend growth within the assigned client base. Maintain and grow relationships with marketing and commerce practitioners at clients and their agencies. Act as an advisor, understanding their e-commerce and performance marketing priorities, as well as opportunities to increase brand spend. Present retail media opportunities and ROI cases to client leaders. Help non-endemic brands understand retail media value propositions and integration opportunities. Develop strong knowledge of our solutions and capabilities, our competitive edge to other platforms, as well as practical objection handling. Contribute to sales enablement material based on your experiences in the market. Build your understanding of how our offering integrates with adjacent platforms, ranging from Pacvue and Skai, to leading clean rooms, measurement and audience solutions. Stay current on industry trends in retail media, performance marketing and brand advertising. Help establish sales processes, playbooks, and best practices for both endemic and non-endemic segments, which can be shared and reapplied. Foster a culture of excellence, accountability, and continuous improvement.

Требования:

• Minimum 4 years in direct sales with measurable sales targets and revenue responsibility.
• Proven track record of exceeding sales quotas and signing significant campaigns.
• Experience navigating complex stakeholder environments.
• Has sold RM or Commerce media solutions in the UK, either within retail media networks, or with another ad platform that has a strong commerce offering.
• Knowledge of RM networks’ capabilities, programmatic commerce, performance metrics, first-party data strategy and audience targeting in retail environments.
• Proven ability to sell beyond Performance budgets, has been able to translate the retail media value proposition to Brand budgets and non-endemics.
• Has extensive experience selling to RM agencies, not just client-direct.
• Existing relationships with brand marketing leaders, trading teams, and agencies.
• Understanding of the London media, marketing, and RM ecosystem.
• Consultative selling expertise.
• Strategic mindset with proven ability to think beyond this quarter’s sales goals.
• Excellent communication and presentation skills, experienced at presenting to client leaders.
• Data-driven approach to decision-making and reporting.
• Has been able to innovate how they approach tasks, e.g. via AI.
• Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
• Familiarity with RM, commerce and programmatic platforms (Pacvue and Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.
• Будет плюсом: Omnichannel grocery retail media experience, e.g. Tesco, Sainsbury's, Asda, Ocado, or Morrisons media networks; Experience with vertical-specific retail media (beauty, fashion, grocery); Experience working with non-endemic brands

Условия:

London-based at 16 Old Bailey offices, with hybrid working (three days in the office or having external meetings). UK travel as required to deliver upon sales objectives. £75,000.00 per year To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.