Sales Manager, Golf

Ralph Lauren Corporation; London; On-site; GBP 75,000 - 100,000; Full time

Job summary

An iconic lifestyle brand in the UK is seeking a Sales Director for RLX Golf. This role involves developing and executing growth strategies while leading a team to align with brand vision. The ideal candidate will have a proven track record in wholesale sales leadership within the premium sports apparel sector, strong negotiation skills, and the ability to analyze market trends. Experience with digital platforms is a plus.

Qualifications

• Proven success in wholesale sales leadership within premium sports apparel.
• Strong negotiation and relationship-building skills with retail partners.
• Deep understanding of market trends and consumer behavior.

Responsibilities

• Develop financial plans and growth strategies for RLX Golf.
• Cultivate relationships with wholesale partners and retailers.
• Lead a team of RL Golf agents to align with brand goals.

Skills

Wholesale sales leadership success

Negotiation skills

Relationship-building

Market trends understanding

Data synthesis

Tools

Digital wholesale platforms

CRM tools

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding range of products, brands, and international markets. The company's brand portfolio includes Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, making it one of the world's most recognized families of consumer brands.

At Ralph Lauren, we aim to unite and inspire our communities by amplifying voices and perspectives to foster a culture of belonging, inclusion, and fairness for all. We promote inclusion through Talent, Education & Communication, Employee Groups, and Celebration.

Position Overview

This role is crucial in shaping the presence of Ralph Lauren's RLX Golf brand in the UK & Ireland wholesale channels, ensuring collections are commercially successful, drive sustainable profitable growth, and align with the brand’s identity, storytelling, and long-term vision.

• Develop and surpass financial plans and growth strategies for Ralph Lauren RLX Golf & categories.
• Account Management: Cultivate relationships with key wholesale partners, department stores, & specialty retailers such as Harrods, St Andrews, Gleneagles.
• Collaborate cross-functionally with DTC to align with key resorts in HNW acquisition.
• Lead and coach a sales team including +3 RL Golf agents, ensuring alignment with brand goals.
• Maintain and develop top-tier green grass & off-course distribution strategies.
• Coordinate with U.S. and EMEA brand merch teams on all IVR events like Ryder Cup, Olympics, Senior Open, etc.
• Develop & maintain partnerships with DP World Tour, Senior Tour & Senior Open.

Experience, Skills & Knowledge

Leadership & Culture:

• Lead & develop a high-performing team, fostering a culture of inclusion, collaboration & accountability.
• Set team goals, monitor performance & support career progression.
• Champion Ralph Lauren’s values of individuality, optimism, & timeless style.

Forecasting & Budgeting:

• Own seasonal sales forecasts & inventory planning in collaboration with merchandising and finance.
• Identify new business opportunities through a monitored & executed distribution plan, with an entrepreneurial approach to category development.

Brand Alignment:

• Ensure all wholesale presentations & assortments reflect the brand’s elevated positioning and storytelling.
• Adopt an omnichannel approach by working closely with DTC Leads.

Cross-Functional Collaboration:

• Partner with Sales Operations, EMEA & Global merchandising, product, Marketing, Finance & logistics teams to support business & brand operational excellence.

Required Skills & Experience

• Proven success in wholesale sales leadership within premium sports apparel.
• Strong negotiation & relationship-building skills with top-tier retail partners.
• Deep understanding of market trends, seasonal buying cycles, and consumer behavior.
• Experience with digital wholesale platforms and CRM tools.
• Ability to synthesize data into actionable insights & strategic decisions.