Sales Manager, Golf

Ralph Lauren; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global apparel brand based in London seeks an experienced leader for their RLX Golf division. This role will focus on developing financial strategies and managing key wholesale relationships. Ideal candidates have a strong background in premium sports apparel sales, excellent negotiation skills, and the ability to lead a dynamic team. Opportunities for growth and market expansion are integral to this position.

Qualifications

• Proven success in wholesale sales leadership within premium sports apparel.
• Strong negotiation and relationship-building skills with top-tier retail partners.
• Deep understanding of market trends and consumer behavior.

Responsibilities

• Develop and exceed financial plans and growth strategies.
• Cultivate relationships with key wholesale partners and retailers.
• Lead and coach a sales team to ensure alignment with brand goals.

Skills

Leadership

Negotiation

Relationship-building

Market understanding

Communication

Tools

CRM tools

Digital wholesale platforms

Job description

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
This role is pivotal in shaping Ralph Laurens RLX Golf brands presence in the UK & Ireland wholesale channels, ensuring that the collections are commercially successful, drive sustainable profitable growth and aligned with the brand's identity, story telling and long-term vision.

Essential Duties & Responsibilities
Develop and exceed financial plans and growth strategies for Ralph Lauren RLX Golf & categories. Account Management: Cultivate relationships with key wholesale partners, department stores, & specialty retailers: Key partners such as Harrods, St Andrews, Gleneagles. Work cross functionally with DTC to align with key resorts in HNW acquisition. Team Oversight: Lead and coach a sales team incl. +3 RL Golf agents ensuring alignment with brand goals. Maintain and develop Top Tier green grass & off-course distribution strategy. Align with U.S. and EMEA brand merch teams on all IVR events i.e. Ryder Cup, Olympics, Senior Open etc. Develop & maintain partnerships with DP world Tour, Senior Tour & Senior Open

Experience, Skills & Knowledge
Leadership & Culture: Lead & develop a high-performing team, fostering a culture of inclusion, collaboration & accountability. Set team goals, monitor performance & support career progression. Champion Ralph Lauren's values of individuality, optimism, & timeless style. Forecasting & Budgeting: Own seasonal sales forecasts & inventory planning in collaboration with merchandising and finance. Market Expansion, identify new business opportunities through a carefully monitored & executed distribution plan, with an entrepreneurial approach to category development Brand Alignment: Ensure all wholesale presentations & assortments reflect the brand's elevated positioning and storytelling. Adopt an Omni channel approach by working closely with DTC Leads. Cross-Functional Collaboration: Partner with Sales Operations, EMEA & Global merchandising product, Marketing, Finance & logistics teams to support business & brand operational excellence. Required Skills & Experience Proven success in wholesale sales leadership, within premium sports apparel. Strong negotiation & relationship-building skills with top-tier retail partners. Deep understanding of market trends, seasonal buying cycles, and consumer behavior. Experience with digital wholesale platforms and CRM tools. Ability to synthesize data into actionable insights & strategic decisions. Excellent communication & presentation skills.