Sales Manager, EMEA

Maxx Marketing, Inc; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

YuMe Toys, part of the Maxx Group, seeks an organized, experienced Sales Manager to drive retail growth across Europe, the Middle East and Africa. You will manage key accounts, build relationships with distributors and retailers, and lead revenue initiatives across multiple channels from London.

The role focuses on creating sustainable merchandising revenue growth, collaborating with local and remote teams, and lead efforts for entertainment licenses and retail programs with major partners.

Qualifications

• Bachelor's degree in business, advertising, marketing, or similar field preferred.
• 8+ years’ experience in sales, ideally in the toy industry, with a proven track record of meeting and exceeding sales targets.
• High-level relationships with mass, specialty, e-commerce, and buyers at all channels of European retail distribution.
• Sales/marketing-oriented individual with strong relationship-building, presentation, and influencing skills, and solid leadership.
• Knowledge of retail industry, planogramming, and vendorisation.
• Understanding of product development, ranges, and key categories.
• Proficiency in Microsoft Office and ability to interpret financial data in Excel.
• Willingness to travel frequently.

Responsibilities

• Negotiate and secure retail sales across all distribution channels.
• Develop and maintain relationships with retail buyers to meet sell-in targets.
• P&L responsibility, including budgeting and forecasting for targeted categories and programs.
• Collaborate on retail initiatives including category and product development.
• Develop relationships with retailers to achieve sell-in and sell-through.
• Identify new business strategies outside traditional toy categories.
• Coordinate sales presentations with retailers and licensors.
• Represent the company at key trade shows and stay updated on trends.
• Define strategic plan and priorities to grow the retail business.
• Build annual budgets, retail sales, and promotional plans.
• Communicate effectively in written, visual, and interactive formats.
• Identify trends to maintain market leadership.

Skills

Relationship building

Sales leadership

Presentation skills

Influencing skills

Budgeting & forecasting

Market analysis

Team leadership

Education

Bachelor's degree in business/advertising/marketing

Tools

Microsoft Office

Excel

PowerPoint

Job description

YuMe (part of the Maxx Group)is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush, surprise capsules, and other toy lines, which have gained strong momentum in North America, Europe, the Middle East, and Asia since 2018. The YuMe brand designates the highest quality soft and hard toys featuringpopular entertainment brands Stranger Things, Squid Games, Disney,Wizarding World, DC Comics, Power Rangers, Transformers, Among Us, JuJutsu Kaisen, Spy x Family and many others.

https://www. yumetoys.com/

https://www.maxxgroupglobal.com/

Job Description

YuMe Toys has an immediate requirement for an organized, detail-oriented, and experienced Sales Manager to join our team in London. Must be able to work on-site four days per week - Monday to Thursday. This role will focus on managing and creating relationships with key accounts and driving sustainable merchandising revenue growth in all distribution channels in the EMEA (Europe, the Middle East and Africa) region.

The Sales Manager helps define YuMe's collectible toys retail sales growth initiatives, executes seasonal sales with buyers, and activates key retail strategies that align with our strategic marketing, sales, and brand portfolio initiatives. The Sales Manager will act as a brand ambassador, key influencer, and change agent with retailers, distributors in order to achieve annual sales and growth targets. This tremendous opportunity to step into a leadership role collaborating with local and remote creative and account management teams, providing guidance and ideas to develop consumer products/retail programs for leading entertainment licenses, media properties, and retail partners.

Key Responsibilities:

• Responsible for negotiating and securing retail sales at all channels of distribution.
• Developing and maintaining retail buyer relationships to achieve retail sell-in targets.
• P&L Responsibility, including budgeting and forecasting for targeted categories and retail programs.
• Collaborate on developing retail initiatives, including category and product development, identification of hot licensees.
• Develop relationships with retailers and maintaining existing business relationships to achieve product sell-in and sell-through.
• Identify and develop new business strategies and categories outside of traditional toy categories with an entrepreneurial approach to new business growth.
• Conduct and coordinate sales presentations with retailers & licensors.
• Attend and represent the company at key trade shows, maintaining up-to-date knowledge of industry trends and developments.
• Strategy and business planning: Define the strategic plan and priorities to grow the retail business.
• Build annual budgets, retail sales, and promotional activities plan.
• Communicate effectively in written, visual, and interactive formats.
• Identify new trends to maintain our position as an industry leader and innovator.

Qualifications

Requirements:

• A bachelor's degree in business, advertising, marketing, or similar field is preferred.
• Minimum eight years’ experience in sales, ideally in the toy industry, with a proven track record of meeting and exceeding sales targets.
• High-level, existing relationships with mass, specialty, e-commerce, and buyers at all channels of European retail distribution.
• A high-powered sales/marketing-oriented individual with highly developed relationship-building, presentation, and influencing skills, coupled with excellent leadership and managerial skills.
• Strong knowledge of the retail industry and retail operations, including planogramming and vendorisation.
• Understanding of product development, product ranges, and key categories.
• Capable of analysing market trends and identifying new sales opportunities and hot entertainment and gaming licenses.
• Proven skills in managing multiple local sales teams and and effective interpersonal skills and ability to develop relationships with personnel at all levels, both internally and externally.
• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint; able to create, understand, and interpret financial data in Excel, including sales forecasts and budgets.
• Proficient in European languages (e.g. German, French, Italian, Spanish, etc.) is advantageous.
• Frequent travel is required.

Key Words: Sales Manager, Consumer Products, Toys, Collectibles, Plush, Licensed Goods, Entertainment Licensing, Promotions, Marketing

Additional Information

YuMe is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.