Sales Manager, Central Team - Occupancy & Revenue Growth

MCR Property Group; Manchester; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Bonus scheme

Job summary

Flow Student is a growing student accommodation platform focused on delivering high-quality student living experiences across a national portfolio. We are expanding our central sales function and seek an experienced Sales Manager to lead day-to-day delivery and support the wider commercial strategy.

This hands-on role focuses on driving activity, improving conversion, and supporting occupancy targets across the portfolio.

Qualifications

• Experience in a sales management or senior sales role, ideally in PBSA, hospitality, residential or similar customer-focused sectors.
• Strong understanding of sales operations, lead management and conversion-focused activity.
• Experience managing and motivating teams in a fast-paced environment.
• Highly analytical with strong reporting and data interpretation skills.

Responsibilities

• Oversee the daily operation of the central sales team, ensuring enquiries, follow-ups and bookings are managed effectively across the Flow Student portfolio.
• Drive sales activity to support occupancy and revenue targets across sites.
• Implement and support the delivery of the wider sales strategy as directed by leadership.
• Monitor lead generation, enquiries, conversions and booking pace across all sites.
• Ensure CRM systems, reporting and sales processes are maintained accurately and consistently.
• Analyse sales trends, customer behaviours and market performance to identify opportunities for improvement.
• Produce regular reports on sales activity, conversion performance and occupancy pacing.
• Collaborate with marketing to align campaigns with sales priorities and occupancy needs.
• Support pricing, promotions and sales campaigns to maximise bookings and revenue.

Skills

Sales management

Team leadership

CRM systems

Data analysis

Market awareness

Job description

Flow Student is a growing student accommodation platform focused on delivering high-quality student living experiences across a national portfolio. We are expanding our central sales function and seek an experienced Sales Manager to lead day-to-day delivery and support the wider commercial strategy.

This hands-on role focuses on driving activity, improving conversion, and supporting occupancy targets across the portfolio.