Sales Manager

Safedine; Worcester; Remote; GBP 45,000 - 70,000; Full time

Job summary

A pioneering hospitality platform is seeking a dynamic UK Sales Manager focused on new business development. This remote role involves identifying and converting new customers across various sectors. Ideal candidates will have strong B2B sales experience, particularly in hospitality tech, and a proven track record in building successful sales pipelines. Join to help shape the UK market strategy and enjoy a competitive salary with uncapped commission.

Benefits

Competitive salary + uncapped commission

Supportive marketing and product teams

Career growth opportunities in a fast-scaling tech business

Qualifications

• Proven experience in B2B sales, ideally within hospitality tech or SaaS.
• Strong hunter mindset with confidence in cold outreach.
• Experience managing a CRM pipeline, ideally HubSpot.

Responsibilities

• Own the full sales cycle: prospecting, qualifying, pitching, and closing new business.
• Target restaurants, hospitality groups, event venues, and travel-related businesses.
• Collaborate with marketing to optimise outbound campaigns.

Skills

B2B Sales

Negotiation

Communication

Presentation

Relationship Building

CRM Management

Tools

HubSpot

Job description

Job Title: UK Sales Manager – (New Business Focus)

Location: Remote

Reports to: CEO

Department: Sales

Salary: Competitive + Commission + Benefits

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Safedine is a pioneering platform transforming the way the hospitality, travel, and events industries approach allergy safety. From intelligent allergen profiling to Green Badge training and certification, we give businesses the tools to offer safer, more transparent dining and service experiences. As we launch our platform into the UK market, we’re looking for a driven and dynamic Sales Manager to lead new business development efforts and drive revenue growth.

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Role Overview:

This is a pure new business role. You’ll be responsible for identifying, engaging, and converting new customers across hospitality, restaurants, events, and travel sectors. Backed by our in-house marketing team and a powerful HubSpot CRM, you’ll build a healthy pipeline, deliver impactful sales pitches, and close high-value deals that bring the Safedine platform into top-tier venues across the UK.

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Key Responsibilities:

• Own the full sales cycle: prospecting, qualifying, pitching, and closing new business.
• Target restaurants, hospitality groups, event venues, and travel-related businesses.
• Conduct outreach via phone, email, LinkedIn, and in-person events or trade shows.
• Build and maintain a strong pipeline using HubSpot CRM.
• Meet and exceed monthly and quarterly revenue and activity targets.
• Collaborate with the marketing team to optimise outbound campaigns and lead generation strategies.
• Provide feedback to the product and leadership teams on market trends and customer needs.
• Represent Safedine at trade events, expos, and industry networking opportunities.

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What We’re Looking For:

• Proven experience in B2B sales, ideally within hospitality tech, SaaS, or a start-up/scale-up environment.
• A strong hunter mindset – confident in cold outreach and building relationships from scratch.
• Experience managing a CRM pipeline – ideally HubSpot.
• Excellent communication, presentation, and negotiation skills.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Passion for hospitality, food safety, or customer experience is a bonus.

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What We Offer:

• A chance to be part of a groundbreaking launch that’s making hospitality safer and smarter.
• Competitive salary + uncapped commission structure.
• Supportive marketing, product, and leadership teams to fuel your success.
• Opportunity to shape the UK go-to-market strategy.
• Career growth in a fast-scaling tech business with global ambitions.

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To Apply:

Please send your CV [e-mail]