Sales Manager

Zeelandia UK Ltd; Wigan; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Car allowance

Culture valuing collaboration and personal development

Job summary

A leading supplier of bakery ingredients in the UK is seeking a Senior Sales Manager. The role involves owning key accounts, leading a sales team, and driving business growth through strategic initiatives. Candidates should have a strong sales background, preferably in the bakery ingredients sector, with proven team leadership and excellent relationship-building skills. This position requires occasional travel across the UK and represents a unique opportunity in a forward-thinking company.

Qualifications

• Proven experience in sales, ideally in the bakery ingredients sector.
• Ability to analyse data, build proposals, and forecast demand.
• Management experience in leading and developing a team.

Responsibilities

• Take ownership of strategic accounts in the Industrial bakery sector.
• Lead, coach, and develop sales account managers.
• Focus on lead generation, account relationship development.

Skills

Sales experience

Data analysis

Team leadership

Business generation

Relationship-building

Job description

Zeelandia UK, part of the Royal Zeelandia Group, are a leading supplier of high-quality bakery ingredients, serving both Industrial and Craft bakeries across the UK. With a strong heritage in the food ingredients sector and a reputation for innovation, service and collaboration, we partner with our customers to develop ingredient solutions that drive profitable growth.

We are now looking to recruit a Senior Sales Manager into our team, to support delivery of the next stage of our Commercial strategy.

The Role

As Sales Manager you will take ownership of a defined group of strategic and key accounts in the Industrial bakery manufacturing sector, identifying, developing and converting new business opportunities, to achieve our ambitious budget.

Reporting to the Sales Director, you will also lead, coach and develop our sales account managers to drive individual and team performance.

You will combine your strategic mindset, with hands‑on execution of the Commercial plan, focusing on lead generation, account relationship development, pipeline management and close collaboration with marketing, NPD and operational colleagues to deliver exceptional results.

What we are offering

• Competitive salary and benefits package including car allowance
• Culture that values collaboration, personal development, innovation and accountability

If you are an ambitious sales manager ready to take on a high-profile, growth focused commercial role in an established, forward‑thinking business in the bakery ingredients market we would love to hear from you.

• Please note that we are unable to provide sponsorship for this role.
• No agencies, we are already worked with our approved and retained recruitment agencies.

Job requirements

• Proven experience in sales, ideally in the bakery ingredients sector
• Commercially minded with the ability to analyse data, build commercial proposals and accurately forecast demand
• Previous management experience leading a team, developing team skills, setting targets and delivering through others. We would also
• like to hear from candidates who can demonstrate they are ready to take the next step into team leadership
• A strong track record in new business generation, account management and pipeline development
• Hands‑on and results‑driven
• Excellent influencing, communication and relationship‑building skills. Comfortable to engage at all levels, internally and externally
• Collaborative mindset, understand the benefit of working closely with other functions for mutual success, happy to lead by example and
• support others to succeed
• Willingness to travel across UK (occasionally overseas) and work flexibly as required