Sales Manager

Zeelandia Ltd; Bryn; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Car allowance

Culture valuing collaboration and innovation

Job summary

A leading bakery ingredients supplier in the UK is seeking a Senior Sales Manager to own strategic accounts and drive new business opportunities in the Industrial bakery manufacturing sector. This role involves leading a team, collaborating with cross-functional departments, and achieving ambitious growth targets. The ideal candidate will have proven sales experience in the bakery ingredients sector, excellent communication skills, and a strong track record in business generation and account management. A full UK driving licence is required, along with a willingness to travel.

Qualifications

• Proven experience in sales, ideally in the bakery ingredients sector.
• Ability to analyze data, build proposals, and forecast demand.
• Experience leading teams, setting targets, and delivering results.
• Strong track record in business generation and account management.

Responsibilities

• Take ownership of strategic accounts in the Industrial bakery sector.
• Lead, coach, and develop sales account managers.
• Focus on lead generation and account relationship development.
• Collaborate closely with marketing, NPD, and operations teams.

Skills

Sales experience in bakery ingredients

Data analysis

Team leadership

New business generation

Communication skills

Relationship-building

Flexibility

Job description

Zeelandia UK, part of the Royal Zeelandia Group, are a leading supplier of high-quality bakery ingredients, serving both Industrial and Craft bakeries across the UK. With a strong heritage in the food ingredients sector and a reputation for innovation, service and collaboration, we partner with our customers to develop ingredient solutions that drive profitable growth.

We are now looking to recruit a Senior Sales Manager into our team, to support delivery of the next stage of our Commercial strategy.

The Role

As Sales Manager you will take ownership of a defined group of strategic and key accounts in the Industrial bakery manufacturing sector, identifying, developing and converting new business opportunities, to achieve our ambitious budget.

Reporting to the Sales Director, you will also lead, coach and develop our sales account managers to drive individual and team performance.

You will combine your strategic mindset, with hands‑on execution of the Commercial plan, focusing on lead generation, account relationship development, pipeline management and close collaboration with marketing, NPD and operational colleagues to deliver exceptional results.

What we are offering

• Competitive salary and benefits package including car allowance
• Culture that values collaboration, personal development, innovation and accountability

If you are an ambitious sales manager ready to take on a high‑profile, growth focused commercial role in an established, forward‑thinking business in the bakery ingredients market w we would love to hear from you.

• Please note that we are unable to provide sponsorship for this role.
• No agencies, we are already worked with our approved and retained recruitment agencies.

• Proven experience in sales, ideally in the bakery ingredients sector
• Commercially minded with the ability to analyse data, build commercial proposals and accurately forecast demand
• Previous management experience leading a team, developing team skills, setting targets and delivering through others. We would also like to hear from candidates who can demonstrate they are ready to take the next step into team leadership
• A strong track record in new business generation, account management and pipeline development
• Hands‑on and results‑driven
• Excellent influencing, communication and relationship-building skills. Comfortable to engage at all levels, internally and externally
• Collaborative mindset, understand the benefit of working closely with other functions for mutual success, happy to lead by example and support others to succeed
• Willingness to travel across UK (occasionally overseas) and work flexibly as required
• Full UK driving licence