Sales Manager

Cooper Lomaz Recruitment Ltd; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading European household brand is seeking a Sales Manager to spearhead their UK market entry. This remote role requires a seasoned sales professional with over 5 years of experience in FMCG, particularly in household cleaning products. The successful candidate will drive new market development, manage key retailer relationships, and contribute strategically to sales growth. This position offers competitive salary and performance-based bonuses alongside long-term growth opportunities.

Benefits

Remote-first setup

Significant autonomy

Competitive salary + performance-based bonuses

Long-term growth opportunities

Qualifications

• 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products.
• Proven success in launching or expanding brands into the UK retail market.
• Experience managing major UK retail accounts.

Responsibilities

• Driving new market development in the UK.
• Building and managing key retailer and distributor relationships.
• Leading sales growth and account strategy from the ground up.
• Lead the UK go-to-market strategy.
• Identify and secure key retail partnerships.
• Manage and grow strategic commercial relationships.
• Negotiate listings, pricing, and long-term supply agreements.
• Monitor UK market trends and competitor actions.
• Deliver against agreed sales targets and growth KPIs.
• Collaborate with internal teams to ensure market readiness.
• Represent the brand professionally in client meetings.

Skills

Account management experience

Sales in FMCG

Negotiation skills

Relationship-building

Job description

Overview

Sales Manager (UK Market Entry - Sales Focus) – Industry: Household Cleaning & Consumer Goods; Location: Remote (UK-based); Employment Type: Full-Time; Seniority Level: Senior / Experienced; Flexibility: High - remote, autonomous working environment; Salary: Competitive + performance-based bonuses.

Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products — including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Sales Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence.

This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for:

Key Responsibilities

• Driving new market development in the UK
• Building and managing key retailer and distributor relationships
• Leading sales growth and account strategy from the ground up
• Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting
• Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers)
• Manage and grow strategic commercial relationships with UK buyers and category managers
• Negotiate listings, pricing, promotional activities, and long-term supply agreements
• Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy
• Deliver against agreed sales targets and growth KPIs
• Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment
• Represent the brand professionally in client meetings, retail negotiations, and trade shows

Ideal Candidate Profile

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Required Experience:

• 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products
• Proven success in launching or expanding brands into the UK retail market
• Experience managing major UK retail accounts
• Strong commercial acumen with a track record of delivering sales growth and hitting KPIs

Preferred Attributes:

• Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch
• Exceptional relationship-building and negotiation skills
• Self-motivated and comfortable in a remote, autonomous role
• Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors
• Experience coordinating cross-functional teams across countries or regions is a plus

What the Client Offers

• A key role in an exciting UK expansion for a trusted European brand
• Remote-first setup with significant autonomy and flexibility
• Competitive salary + performance-based bonuses
• Long-term growth opportunities as the UK presence scales
• A collaborative and forward-thinking leadership culture