Sales Manager

Airbus; Swansea; Hybrid; GBP 60,000 - 95,000; Full time

Job summary

Brenntag seeks a Sales Manager to oversee the internal sales team and external account managers across Bristol and Swansea. The role focuses on achieving monthly and annual sales targets, promoting key products, and driving growth in targeted markets through a focused, strategic approach.

The successful candidate will coach and performance-manage staff, develop business plans, and ensure effective use of CRM tools to maximise profitability.

Qualifications

• Degree education or equivalent.
• Excellent analytical and sales skills.
• Experience in a commercial environment.

Responsibilities

• Lead and manage the internal sales team and 3 AM across Bristol and Swansea.
• Set weekly targets and review outcomes; prepare PPM for all staff.
• Develop geographical and customer plans aligned with product strengths.
• Coach, motivate and manage performance of the team; ensure CRM accuracy.
• Analyse CRM, CGE and Pivot reports to maximise profitability.
• Ensure monthly budget is achieved and provide detailed activity reports to regional managers.
• Coordinate with Product Management in Leeds on campaigns and product initiatives.
• Log and manage customer complaints in the Quality System and liaise with CX/Quality.

Skills

Analytical skills

Sales skills

Commercial experience

Education

Degree or equivalent

Tools

ERP systems

CRM systems

MS Word

MS Excel

PowerPoint

Job description

About the role:The Sales Manager (covering both Bristol and Swansea) is responsible for the daily management of the internal sales team of 3 people and a 3 External Account Manager across both Sites to ensure their monthly/yearly sales targets are achieved, current expectations of £5m p.a. gross profit.Reporting daily to the Regional Service and Sales Manager, the role will be responsible for ensuring that key products are promoted and grown successfully to targeted markets and business sectors through a strong, focussed approach.It is vital that they coach, motivate and performance manage their team. Ensuring they all have a clear understanding of Brenntag’s key strengths and attributes, selling these benefits to develop quality long standing business relationships.The individual must be able to embrace as well as identify new opportunities and see them through to a satisfactory conclusion.ResponsibilitiesFull line management and ensure good time management practice for each Account Manager (E&I).Set weekly targets and review outcome – these should be provided by each AM (E&I) at their 1-2-1.Prepare a PPM (Personal Performance Management) for all staff.Prepare a geographical business development plan/strategy for each area in line with product strengths and targeted industriesIndividual customer development plan for each of our top priorities, clear objectives, good call preparation prior to phone call or visit, plan for the next step.Joint personal visits to customers alongside an AM to provide support and coaching.Analyse through CRM, CGE and Pivot reports, accounts and managed products to ensure maximum profitability is achieved.Incoming sales leads, assess and allocate for response same day.Contracts & Call-offs to ensure clear unambiguous, accurate documentation.Managed product campaigns in close liaison with the Product Management team in Leeds.Mini product campaigns that will be driven by market conditions i.e. product shortage, significant price movementEnsure all product price increases/decreases are implemented to Brenntag’s customer base through PAN/PPG or manually.Analyse management tools for ReviewComplete weekly/monthly 121 with all team members focusing or ket targets and actionsEnsure Brenntag’s CRM system is being used effectively and accurately by all sales personnel.Ensure excellent, clear communication is achieved with other departments within our business to ensure efficient time management is achieved to grow sales effectively.To ensure the Internal Sales Team monthly sales budget is achieved.Maintain good regular contact and develop professional working relationship with customers.To provide the Regional Sales Manager with a detailed monthly report of activity and performance against target.Ensure any customer complaints are logged in the Quality System and passed on to the Quality & CX Manager as a matter of some urgency.Any other requests of a reasonable nature that may be required by the management on an ad-hoc basis.Skills & Experience:Degree education or equivalent.Previous experience of working in a commercial environment is essential, with excellent analytical and sales skills.Must have a good knowledge of modern ERP & CRM systems, Microsoft Word, Excel & Powerpoint.Brenntag provides equal employment opportunities to qualified applicants and employees of all backgrounds and identities to create a workplace where difference is valued because it forms a resilient and more innovative organization. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds.Brenntag TA Team