Sales Manager

Everlast Gyms; Sunderland; On-site; GBP 24,000 - 35,000; Full time

Job summary

Everlast Gyms is looking for a Sales and Retention Manager to support gym operations. The role involves driving sales, maximizing member retention, and developing local business partnerships. Candidates should possess strong leadership qualities and a passion for fitness.

Benefits

20% discount across Frasers Group

Free Gym membership

Monthly Frasers Group Champion bonus

Recognition programs

Training and development with funded qualifications

Qualifications

• Passion for health, fitness, and wellness.
• Strong leadership qualities and exceptional interpersonal skills.
• Flexibility in working hours and location.

Responsibilities

• Support and train the team in sales processes.
• Drive new member sales and retention.
• Manage activity planners and monitor KPIs.

Skills

Leadership

Communication

Interpersonal Skills

Adaptability

Solutions-oriented Mindset

Job description

Company Description

This is a full-time position reporting directly to the General Manager. Our Sales and Retention Managers are responsible for supporting the team in the successful operation of the gym, with specific focus on driving new member sales, maximising retention, and overall growth of the live member movement through various strategies inside and outside of the gym.

The Benefits

Elevation is part of our core values, complemented by great company benefits, including:

• 20% discount across all Frasers Group facias
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners receive double their salary for the month
• Recognition through our Everlast Gyms monthly champions
• Training and development with recognised, funded qualifications including Level 3 & 5 in management & leadership
• Opportunity to enhance your fitness knowledge with product training and deliver personal and group training sessions

Job Description

• Represent Everlast Gyms as a fitness ambassador
• Demonstrate and uphold our elevated ways of working
• Support and train the team in our FUNDAMENTALS sales process to improve confidence and performance
• Drive new member sales and retention to grow the live member movement
• Manage activity planners for the gym, ensuring they are thorough and well-executed
• Implement strategies to increase lead generation internally and externally
• Monitor dashboards and KPIs, communicating insights to the team
• Drive revenue across membership sales, products, and secondary income streams
• Deliver monthly sales presentations to management
• Develop relationships with local businesses to foster partnerships
• Develop #WeMoveBusinesses membership opportunities
• Lead by example on reception and the gym floor to enhance member experience
• Support national initiatives like #WorkoutWednesday & #WeCommunicate
• Provide honest, constructive feedback to support team development
• Assist with operational tasks including Health & Safety, Facilities, Maintenance, Recruitment
• Maintain high standards of cleanliness and presentation in the gym

Qualifications

• Passion for health, fitness, and wellness
• Strong leadership qualities
• Adaptability in communication style
• Positive, solutions-oriented mindset
• Exceptional interpersonal skills as a member champion
• Driven and ambitious with a desire to learn and develop
• Flexible in working hours and location, including weekends and Bank Holidays

Additional Information

Visit our LinkedIn page to learn more about our brand. At Frasers Group, we seek the fearless. The potential is massive, and the experience is unrivalled. To succeed, you need to embody our principles:

• Think without limits
• Own it and back yourself
• Be relevant