Sales Manager

Broadway Events; Ringwood; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic events company in Ringwood is seeking a strategic Sales Leader for their flagship events in the Education and Healthcare sectors. This role requires a proven B2B sales expert who can inspire and coach a motivated team while developing innovative revenue strategies. The ideal candidate is confident, target-driven and excels in building relationships. Enjoy perks like a structured progression scheme and a vibrant work culture.

Benefits

Sales Progression Scheme

Personalised Training & Development Plan

Recognition Scheme

Birthday Day Off

Holiday Entitlement Increases with Service

Onsite Parking

Team Perks

Collaborative & Fun Work Culture

Qualifications

• Proven experience in B2B sales, ideally within exhibitions, conferences or media.
• Natural leader with a track record of developing and motivating sales teams.
• Confident, organised and resilient in fast-paced environments.

Responsibilities

• Lead from the front to hit and exceed personal targets.
• Sell stand space, sponsorships and bespoke packages.
• Coach and mentor the sales team.
• Develop event strategies and explore new revenue streams.
• Stay updated on sector trends and competitors.

Skills

B2B sales experience

Leadership

Target-driven

Relationship building

Strategic thinking

Job description

Company Description

At Broadway Events, we create trade events where communities connect, innovate and thrive. With a proven track record of attracting top business decision-makers, our exhibitions are a hub for insights, innovation and commercial success.

We’re powered by a passionate team who bring energy and individuality to everything they do. We thrive on the fast pace of the events industry and are proud to deliver exceptional experiences for our customers.

Job Description

The Role:

This is not your average sales role. We’re looking for someone with serious commercial firepower, a strategic thinker, relentless revenue driver and inspiring leader who’s ready to take ownership of our flagship events in the Education and Healthcare sectors.

In this high-impact position, you’ll have the autonomy to shape the sales strategy, coach and develop a high-performing team and play a key role in growing the commercial success of our events. You’ll immerse yourself in two fast-moving, socially impactful industries, becoming a trusted voice, strategic partner and deal-closer all in one.

What You’ll Be Doing:

• Lead from the front – Hit and exceed your personal targets while inspiring your team to do the same.
• Drive revenue – Sell stand space, sponsorships and bespoke packages over the phone and in-person.
• Coach, mentor and elevate your team – empower them to meet and exceed their KPIs.
• Develop winning event strategies – explore new revenue streams, create tailored sponsorship opportunities and build long-term commercial partnerships.
• Be the expert – Stay plugged into sector trends, industry needs and competitor events.
• Champion the customer journey – ensure every interaction delivers value and builds loyalty.
• Collaborate cross-functionally – work closely with marketing and operations to deliver seamless campaigns and well-run shows.
• Own the rebook – drive conversions onsite and ensure commercial momentum post-event.
  
  

We’re Looking for Someone Who:

• Has proven experience in B2B sales, ideally within exhibitions, conferences or media.
• Is a natural leader with a track record of developing and motivating sales teams.
• Is target-driven, persistent and thrives in a performance culture.
• Is a relationship builder — someone who genuinely enjoys connecting with clients and prospects.
• Brings creativity and strategy to selling, with the ability to craft compelling commercial proposals.
• Is confident, organised and has the resilience to navigate the fast pace of live events.
  
  

What’s in it for you?

• Sales Progression Scheme – structured path for growth and promotion
• Personalised Training & Development Plan
• Recognition Scheme – we love celebrating wins!
• Birthday Day Off
• Holiday Entitlement Increases with Service
• Onsite Parking
• Team Perks – fresh fruit, occasional lunches, and regular social events
• Collaborative & Fun Work Culture
  
  

Hours: 37.5 hours per week: Monday - Friday 9am - 5pm

Location: Ringwood, Hampshire