Sales Manager

Morgan Ryder; Manchester; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Annual bonus

Hybrid company car

Home-based working

25 days holiday

Pension

Death in service

Career development

Job summary

Morgan Ryder Associates is seeking a Regional Sales Manager for Industrial Applications to drive growth across the UK from a home-based base. You will inherit an established customer portfolio and focus on lubricants, greases, metalworking fluids and related chemical sectors.

Reporting to the National Sales Manager, you will manage 100–150 accounts, build a network of 500+ contacts, and win new business through consultative, solution-led selling while collaborating with technical specialists and

Qualifications

• Proven B2B sales success within technical manufacturing markets.
• Strong business development and account growth experience.
• Excellent commercial awareness.
• The ability to communicate confidently with technical, purchasing and senior management teams.

Responsibilities

• Manage an established portfolio of active accounts (100–150).
• Develop relationships across a wider network (500+ contacts).
• Identify and convert new business opportunities in manufacturing industries.
• Deliver profitable sales growth through solution-based selling.
• Provide commercial and technical support to customers.
• Manage long sales cycles (6–12 months).
• Maintain CRM records and pipelines.
• Represent the business at meetings and industry events.
• Collaborate with technical specialists and partners.

Skills

B2B sales

Account development

Relationship building

Technical sales

CRM

Education

STEM qualification

Job description

Regional Sales Manager - Industrial Applications

£50,000 - £60,000 Basic + 30% Bonus + Hybrid Company Car + Home Based

Location: Home Based | Ideally North West, Yorkshire or along the M62 Corridor

Join a market-leading speciality chemicals distributor driving ambitious growth across the UK.

Our client is a highly respected, privately owned speciality chemical distributor with an outstanding reputation for technical expertise, customer service and long-standing relationships with some of the world's leading chemical manufacturers.

Operating across the UK and Ireland, they supply specialist products into a diverse range of manufacturing industries and continue to enjoy significant growth through investment, innovation and exceptional customer partnerships.

Due to continued expansion, they are now looking to appoint a Regional Sales Manager to develop and grow their Industrial Applications business.

The Opportunity

This is a genuine business development opportunity where you'll inherit an established customer portfolio whilst taking ownership of a strategically important market sector focused on:

• Lubricants
• Greases
• Metalworking Fluids
• Metal Contact Applications

With responsibility for approximately £2.5 million of existing business, you'll be tasked with developing new opportunities, strengthening existing relationships and delivering continued double-digit growth.

This role offers genuine autonomy, the backing of an experienced technical team and the opportunity to become a recognised specialist within your sector.

The Role

Reporting directly to the National Sales Manager, you'll be responsible for:

• Managing an established portfolio of approximately 100-150 active buying accounts
• Developing relationships across a wider network of over 500 technical and commercial contacts
• Identifying and converting new business opportunities within manufacturing industries
• Delivering profitable sales growth through solution-based selling
• Providing both commercial and technical support to customers
• Managing complex sales projects with development cycles typically lasting between 6 and 12 months
• Maintaining accurate CRM records and opportunity pipelines
• Representing the business at customer meetings, trade events and industry exhibitions
• Working collaboratively with technical specialists, customer service teams and international manufacturing partners

About You

We're looking for an ambitious, commercially focused sales professional who combines technical understanding with the ability to develop long-term customer relationships.

You'll ideally possess experience within one or more of the following:

• Lubricants
• Greases
• Metalworking Fluids
• Speciality Chemicals
• Chemical Distribution

You'll also demonstrate:

• Proven B2B sales success within technical manufacturing markets
• Strong business development and account growth experience
• Excellent commercial awareness
• The ability to communicate confidently with technical, purchasing and senior management teams
• A consultative, solution-led sales approach
• High levels of energy, resilience and self-motivation
• Strong relationship-building and networking skills
• Experience managing long technical sales cycles

A STEM qualification would be advantageous, although candidates with significant relevant industry experience are equally encouraged to apply.

Territory

The customer base is predominantly located across the M62 Corridor, making candidates based around:

• Manchester
• Liverpool
• West Yorkshire
• Lancashire
• Cheshire

particularly well placed, although applications from elsewhere in the UK are welcomed.

This is a home-based position with regular customer visits and occasional travel to Head Office.

Why Apply

This is an opportunity to join an organisation that genuinely values technical expertise, entrepreneurial thinking and customer relationships.

Unlike larger corporate organisations, decisions are made quickly, ideas are encouraged and high performers are trusted to make a real commercial impact.

The business enjoys exceptionally high levels of repeat customer business, reflecting the quality of both its products and customer relationships.

If you enjoy consultative selling, solving technical challenges and developing long-term partnerships rather than transactional sales, this role offers an excellent platform for career development.

Package

• £50,000 - £60,000 Basic Salary
• Up to 30% Annual Bonus (KPI Based)
• Hybrid Company Car
• 25 Days Holiday
• Employer Pension Contribution
• Death in Service
• Home-Based Working
• Genuine Long-Term Career Development

Equal opportunities are important to us. We believe that diversity and inclusion at Morgan Ryder Associates are critical to our success as DE&I positive company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.