Sales Manager

LWC; Hounslow; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading drinks distribution company seeks a Sales Manager to lead a team in delivering exceptional service. The role focuses on achieving sales targets and enhancing team performance within the rapidly growing company. Ideal candidates will possess strong leadership skills and a passion for the drinks industry.

Qualifications

• Exceptional leadership, people management and coaching abilities.
• Commercial experience, preferably in the on-trade.
• Proven track record in sales and achieving growth targets.

Responsibilities

• Manage and develop a team of Account Managers and other sales staff.
• Achieve sales and margin budget targets.
• Build relationships with key customers and support account managers.

Skills

Leadership

People Management

Coaching

Sales Growth

Market Knowledge

Job description

At LWC, we are dedicated to delivering exceptional service with a ‘can do’ attitude that sets us apart. Our meticulous attention to detail and strong work ethic have established us as one of the industry's leading partners. As a wholesale drinks distributor, LWC supplies an extensive range of alcoholic and non-alcoholic beverages to pubs, bars, restaurants, hotels, and other businesses in the hospitality sector. With 40 years of industry experience, we pride ourselves on our market insight and ability to forecast future trends. Our national reach and regional structure ensure we stay attuned to local market dynamics.

The growth and success of LWC are intertwined with the growth and success of our customers and our team.

Position Overview

We are seeking a dynamic Sales Manager, ideally based in Somerset, Dorset or Devon, to join our mission of delivering the best service in the industry. The ideal candidate will be an influential leader with a passion for supporting and coaching a team of expert salespeople. As LWC experiences rapid growth, this role offers significant personal and professional opportunities. If you are passionate about the drinks industry and eager to make a tangible impact, this position is perfect for you.

Key Responsibilities

• Manage and develop a team comprising of Account Managers, Wine Development Managers, and a Brand Activation Manager.
• Achieve the agreed sales and margin budget.
• Meet targets focussed on new business, wine, and signature brands, maximising sales and margin whilst minimising attrition.
• Enhance the efficiency of account managers by focusing on new business targets, margin-driving categories, customer spend, focus brand targets, and minimizing attrition.
• Lead monthly sales meetings.
• Build and strengthen relationships with key customers in support of account managers.
• Conduct annual appraisals and regular reviews with direct reports, including regular field visits.
• Collaborate with key stakeholders such as Depot Managers, Operational Teams, Regional Managers, and the Support Centre team to meet company targets.
• Identify and communicate industry and retail trends and activities.

Key Skills and Qualifications

• Exceptional leadership, people management and coaching abilities.
• Commercial experience, preferably in the on-trade.
• Proven track record in sales and achieving growth targets.
• In-depth knowledge of the trade and market trends.
• Demonstrated success in managing a high-performing sales team.
• Desirable: Comprehensive knowledge of drinks across all categories.
• Desirable: Experience and understanding of hospitality retail.

If you wish to apply, please send your CV and a covering letter (stating your current salary and location), along with the job reference (Job Ref: 060525TK) in the title of your E-mail to

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Created on 25/06/2025 by TN United Kingdom