Sales Manager

Abtrace Ltd.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private Pension

Maternity/Paternity Leave

Flexible/Remote Working

Paddington Office

Job summary

Abtrace Ltd. is expanding its health tech sales team to drive growth across the NHS primary care sector.

You will own the pipeline from first conversation to signed contract, and shape how we approach partnerships with pharma and ICBs, not just follow a script. You will develop high-value account plans, build senior-level relationships, and translate clinical needs into compelling propositions and deal structures while keeping accurate forecasts and CRM data.

Qualifications

• Experience selling software or digital health into primary care.
• Proven track record of meeting or exceeding sales targets with demonstrable deals.
• Ability to generate and manage an own sales pipeline, including cold outreach.
• Comfort engaging with senior NHS and pharma stakeholders at executive levels.
• Experience in health tech or public sector is valuable, time in early-stage startups is a bonus.

Responsibilities

• Own the pipeline from prospecting through to close.
• Develop and execute a plan for high-value accounts, expanding pharma and ICB partnerships.
• Build relationships with NHS and pharma stakeholders and understand accountability.
• Translate clinical and operational priorities into viable propositions and deal structures.
• Run presentations and demos showing value against customer pressures.
• Provide market feedback and forecast in a way the business can plan against.
• Maintain CRM integrity and accurate forecasting.

Skills

NHS buying knowledge

Digital health software sales

Target-driven track record

Pipeline development

Commercial mind-set

Senior stakeholder engagement

Clear cross-stakeholder communication

Team energy and collaboration

Tools

CRM

Job description

Abtrace is solving one of the most complex and impactful problems in healthcare: helping primary care deliver proactive, preventative care at scale. The NHS is under immense pressure. Primary care teams are asked to deliver more care for a larger, longer-living population with limited time and workforce capacity. Healthcare provision must become more proactive, preventative, and operationally efficient. We must automate where possible and thoughtfully digitise the rest. Abtrace supports over 500 primary care practices across the UK, serving 6 million people. We automate the delivery of measurements, vaccinations, blood tests, reviews, and other routine care. We improve healthcare outcomes, reduce operational burden, and create better experiences for staff and patients.

The Role

Our team includes experienced NHS clinicians alongside product managers, engineers, designers, data scientists, and customer-facing teams.

You will own new business. That means building the pipeline across the NHS primary care sector, and carrying deals from first conversation to signed contract. It is a role with real strategic weight: ICB and pharma partnerships are how we move from hundreds of practices to thousands, and you will be shaping how we approach that market rather than working a script someone else wrote.

In practice, you will:

• Own the pipeline and the number, from prospecting through to close.
• Develop and execute a plan for high-value accounts, with particular emphasis on growing our pharma and ICB partnerships.
• Build relationships with senior NHS and pharma stakeholders, and understand what each of them is accountable for.
• Translate clinical and operational priorities into propositions and deal structures that work for both sides.
• Run presentations and demonstrations that connect what we do to the specific pressures a customer is under.
• Bring the market back into the business: what customers are asking for, what competitors are doing, where we are losing and why.
• Keep the CRM honest, and forecast in a way the rest of the business can plan against.

Who you are

You are a salesperson who is energised by a complex sale and motivated by real-world impact.

You are likely to be a good fit if you:

• Understand how the NHS actually buys: who holds budget, who blocks, how long it takes, and how to keep a deal alive through it.
• Have sold a software or digital health product into primary care, and can talk credibly about GPs' day-to-day pressures.
• Have a track record of hitting targets, and can point to specific deals you drove rather than inherited.
• Are comfortable generating your own pipeline, including cold outreach, rather than waiting for leads.
• Think commercially about what makes a proposition viable rather than merely interesting.
• Operate credibly with senior, institutional stakeholders, and enjoy that kind of conversation.
• Communicate clearly to clinical, technical, and commercial audiences alike.
• Are open about difficulties and trade-offs, including deals that are not going to land.
• Bring positive energy and help build a healthy, high-performing team.

Around four years in health tech is a good marker, but we care more about what you have closed than how long you have been doing it. Experience with pharma partnerships, regulated environments, or the public sector is useful. Time in an early-stage startup is a bonus.

• Compensation range: Competitive OTE depending on experience.
• Private Pension
• Generous maternity/paternity leave
• Flexi working & possibility for remote working
• Company's office in Paddington - easy commute and comfortable surroundings
• Motivated, highly functioning, multi-disciplinary team
• Opportunity to be involved in ground-breaking technology impacting patient health