Sales Manager

The Garden Design Co; East Midlands; On-site; GBP 50,000 - 60,000; Full time

Job summary

A premium garden design and landscaping company in the UK is seeking a Sales Manager to lead a team of sales professionals. This role involves overseeing a well-established sales process, coaching the team, and ensuring high conversion rates for premium projects. Candidates should have proven leadership experience and a strong track record in sales, particularly in home improvement or related sectors. Competitive salary and performance bonuses included.

Benefits

Competitive salary

Performance bonus

Career progression opportunities

Qualifications

• Proven experience leading a sales team, preferably in home improvement or luxury services.
• Strong track record of achieving and exceeding sales targets.
• Excellent communication and people management skills.

Responsibilities

• Lead and manage a team of 5-6 sales/design consultants.
• Monitor and improve conversion rates across all sales stages.
• Coach team members to close deals with professionalism.

Skills

Team leadership

Sales strategy development

Coaching and mentoring

Performance analysis

Client management

Job description

Overview

Sales Manager
Location: Leicestershire (with travel across the UK as required)
Salary: c£50,000 base + performance bonus (OTE £65,000 £75,000+)
Full time

What We Offer

• Competitive salary £50k £60k + performance bonus (OTE £60k £90k+)
• Sales volumes c£400k+ per month
• The chance to lead a team of 6 direct reports responsible for £6M+ annual sales
• A proven sales system with full marketing support, no cold calling
• A leadership role in a fast-growing, premium local and national brand
• Career progression as the company expands into new regions and markets

About Us

The Garden Design Company is a leading premium UK garden design and landscaping brand. We specialise in creating lifestyle driven outdoor spaces for homeowners who expect the very best. With consistent monthly sales of over c£400,000, our business is growing fast and we re looking for a strong Sales Manager to lead our team to the next level.

The Role

We re seeking a hands-on Sales Manager to take charge of our established sales process, lead a team of 5 - 6 design and sales professionals, and drive performance across every stage of the client journey from initial consultation to signed contract.

This isn t about cold calling or scrappy hustle. The systems, marketing, and reputation are already in place. Your job is to lead, coach, and hold the team accountable so that we consistently convert high-value projects while delivering an exceptional client experience.

Key Responsibilities

• Lead and manage a team of 5 6 sales/design consultants.
• Run daily huddles and weekly sales meetings with clear targets.
• Monitor and improve conversion rates across all stages of the sales pipeline.
• Implement consistent follow-up and accountability systems.
• Coach team members to close deals with confidence and professionalism.
• Ensure proposals and presentations are delivered to brand standard.
• Report on KPIs and pipeline performance to the Managing Director.
• Work with Marketing to align campaigns/lead generation with sales targets.
• Recruit, onboard, and develop sales talent as the business scales.

About You

You re not just a manager, you re a leader. You thrive on building high-performance teams, love seeing others succeed under your guidance, and know how to balance discipline with motivation. You bring:

• Proven experience leading a sales team (preferably in home improvement, property, design, or luxury services).
• Strong track record of achieving and exceeding sales targets.
• Excellent communication, coaching, and people management skills.
• Confidence in analysing numbers, spotting gaps, and fixing them.
• Ability to stay calm and professional under pressure.
• A mindset that sees accountability as freedom, not punishment.

How to Apply

Send your CV and a short cover letter explaining why you re the right fit to lead a £500k/month sales operation at The Garden Design Company

INDHS