Sales Manager

RBH; Cheltenham; On-site; GBP 30,000 - 50,000; Full time

Job summary

A hospitality management company in Cheltenham is seeking an experienced Sales Manager. You will develop and implement strategic sales plans, build relationships with key clients, and identify new business opportunities. The ideal candidate has over 3 years of experience in hospitality sales, strong leadership abilities, and exceptional communication skills. This role offers competitive benefits and a dynamic work environment.

Benefits

Discounted hotel room rates

Additional day's leave for your birthday

Enhanced parental leave

Course Sponsorship

30% F&B discount

Refer a Friend scheme

Flexible working arrangements

Wagestream payment options

Life Insurance

Employee Assistance Programme

Social and wellness events

Free meals on duty

Qualifications

• Minimum of 3 years’ experience in sales within hospitality.
• Strong leadership and people management skills.
• Exceptional communication and presentation skills.
• In-depth understanding of sales strategies.
• Proficiency in sales data analysis.
• Strong negotiation and contract management skills.

Responsibilities

• Develop strategic sales plans to achieve targets.
• Build relationships with corporate clients.
• Identify new business opportunities.
• Conduct sales meetings with leadership.
• Collaborate with marketing on strategies.
• Manage contracts with clients.
• Conduct market research and competitor analysis.
• Prepare sales reports for management.
• Represent the hotel at events.
• Identify business and leisure groups.

Skills

Sales experience

Leadership

Communication

CRM software proficiency

Negotiation skills

Organisational skills

Tools

CRM software

Microsoft Office Suite

Job description

JOIN US

At RBH we believe our people are our biggest assets and understand the value in putting them first. Our approach to diversity in the workplace, health & wellbeing, sustainability and individuality sets us apart from our competitors and is one of the reasons we are rated Top 30 Best Places to Work in Hospitality! We are passionate about the industry and always on the lookout for new talent to join us on our journey...

OUR HOTEL

Holiday Inn Express Cheltenham Town Center, a modern hotel set in amid the splendour of a historic market town. With 138 spacious contemporary rooms, the Holiday Inn Express is the ideal base in Cheltenham for both business and leisure.

Our Benefits

You will have access to a benefits package we believe truly works for our people

• Discounted hotel room rates for you and your friends & family
• An additional day's leave for your birthday
• Enhanced Maternity, adoption & shared parental leave
• Course Sponsorship
• 30% F&B discount at RBH hotels
• Refer a Friend scheme (earn £250 for each referral up to 5 referrals)
• Flexible working arrangements
• Wagestream - choose how and when you get paid
• Life Insurance
• Employee Assistance Programme
• Social and wellness events and activities all year round
• Free meals on duty saving you over £1000 per year
  
  

And much much more!

A DAY IN THE LIFE OF A SALES MANAGER AT OUR HOTEL

What you'll be doing..

• Develop and implement strategic sales plans to achieve and exceed revenue targets, focusing on room bookings, events, and corporate accounts
• Build and maintain strong relationships with key corporate clients, travel agents, and event organisers, acting as a primary contact for high-profile accounts
• Identify new business opportunities through networking, partnerships, and proactive outreach, positioning the hotel as a preferred venue in the market
• Conduct regular sales meetings with GM and central commercial team to track performance, discuss progress towards goals, and address any challenges
• Collaborate closely with the marketing team to align sales strategies with promotional campaigns and seasonal offers, ensuring effective, cohesive messaging across channels
• Manage and negotiate contracts with clients, ensuring terms are mutually beneficial and aligned with hotel revenue goals
• Conduct market research and competitor analysis to identify trends, inform pricing strategies, and position the hotel competitively within the marketplace
• Prepare detailed sales reports, analyse key metrics, and provide insights to senior management to support strategic decision-making
• Represent the hotel at industry events, trade shows, and local business gatherings to strengthen brand presence and generate new leads.
• Identify and secure base business and leisure groups that align with the hotel’s commercial strategy.
• Support the hotel’s operations team by maintaining and updating group rooming lists, dinner information and payments.
• Maintain the hotel’s social media channels, whilst also identifying further marketing opportunities.
  
  

What We Need From You

• Minimum of 3 years’ experience in sales within the hospitality or events sector, with a proven record of achieving sales targets and managing client relationships effectively
• Strong leadership and people management skills, with the ability to inspire and develop a sales team to meet ambitious goals
• Exceptional communication and presentation skills, both written and verbal, with a professional and persuasive approach
• In-depth understanding of sales principles and strategies, with experience in strategic planning, forecasting, and performance analysis
• Proficiency in CRM software (such as Salesforce or similar) and Microsoft Office Suite, with the ability to generate and analyse sales data
• Strong negotiation and contract management skills, with a keen eye for detail to ensure mutually beneficial agreements
• Highly organised, able to prioritise tasks and manage multiple projects in a fast-paced environment
• Flexibility to work outside of regular hours, including evenings and weekends, and attend off-site meetings or events as required
• A positive, proactive approach with the ability to identify and act on new opportunities in line with hotel objectives
  
  

EQUAL OPPORTUNITIES

RBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact [e-mail]