Sales Manager

Celnor; Cheltenham; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Salary review after probation

Career progression

Job summary

Calbarrie Compliance Services Ltd, part of the Celnor Group, is seeking a Sales Manager to lead and develop the Cheltenham sales team. You will drive sustainable growth, coach staff, and use data to improve productivity and profitability across the business.

The role requires strong leadership, KPI management, and relationship building with senior management. This on-site position offers clear progression and an opportunity to shape regional sales strategy.

Qualifications

• Proven track record of achieving and exceeding sales targets.
• Strong leadership and people management skills.
• Experience managing KPIs, sales reporting and performance metrics.
• Strong analytical skills with the ability to interpret and act upon data.
• Excellent communication, presentation and stakeholder management skills.
• Ability to manage competing priorities within a fast‑paced environment.
• Previous B2B sales management experience.

Responsibilities

• Lead, motivate and develop the sales team to achieve revenue and profitability targets.
• Manage and improve performance against established sales KPIs.
• Monitor lead generation, quotations, conversion rates, pipeline activity and customer retention.
• Coach and mentor team members through regular one‑to‑ones and performance reviews.
• Identify opportunities to improve productivity, efficiency and sales performance.
• Support business growth through new business development and account expansion.
• Maintain effective use of CRM systems and sales processes.
• Monitor pipeline quality, forecasting and sales reporting.
• Analyse sales and commercial data to identify trends, opportunities and areas for improvement.
• Work with senior management to implement improvements that add value to the business.

Skills

B2B sales management

Leadership

KPIs & reporting

Data analysis

Excel

CRM systems

Stakeholder management

Communication

Tools

CRM systems

Microsoft Office

Job description

Sales Manager

Department: Business Support

Employment Type: Permanent - Full Time

Location: Cheltenham

Compensation: GBP 55,000 - GBP 60,000 / year

Description

Contract: Permanent, Full-time

Location: Cheltenham (office based)

Salary: GBP 40,000 - GBP 45,000 per annum, OTE GBP 55,000 - GBP 60,000

About Us

Calbarrie Compliance Services Ltd provides electrical safety testing and compliance services across the UK, covering fixed installations, portable appliance testing, emergency lighting, thermal imaging and remedial works. Calbarrie works across facilities management, retail, commercial, education and local authority sectors, with a strong focus on repeat business and long-term client relationships.

Part of the Celnor Group

Celnor Group is a UK-based environmental services group operating across the Testing, Inspection, Certification and Compliance (TICC) landscape. With a growing portfolio of specialist businesses, Celnor provides essential services that protect people, property and the environment.

While each business retains its own identity, culture and technical specialism, all are supported by a central group function that invests in people, systems and long-term sustainable growth.

About the Role

We are seeking an experienced and commercially focused Sales Manager to lead and develop our Sales team in Cheltenham.

This role is responsible for driving sustainable and profitable growth through effective leadership, coaching, performance management and commercial decision-making. Working within an established sales structure, you will take ownership of existing processes, KPIs and reporting while identifying opportunities to improve productivity, efficiency and overall sales performance.

The successful candidate will be a hands‑on leader who can motivate and develop people, make effective use of data and management information, and work collaboratively with colleagues across the business to deliver measurable results.

Key Responsibilities

• Lead, motivate and develop the sales team to achieve revenue and profitability targets
• Manage and improve performance against established sales KPIs
• Monitor lead generation, quotations, conversion rates, pipeline activity and customer retention
• Coach and mentor team members through regular one‑to‑ones and performance reviews
• Identify opportunities to improve productivity, efficiency and sales performance
• Support business growth through new business development and account expansion
• Maintain effective use of CRM systems and sales processes
• Monitor pipeline quality, forecasting and sales reporting
• Analyse sales and commercial data to identify trends, opportunities and areas for improvement
• Work with senior management to implement improvements that add value to the business

Skills, Knowledge, and Expertise

• Previous B2B sales management experience
• Proven track record of achieving and exceeding sales targets
• Strong leadership and people management skills
• Commercial awareness with a focus on profitable growth
• Experience managing KPIs, sales reporting and performance metrics
• Strong analytical skills with the ability to interpret and act upon data
• Highly proficient in Microsoft Excel and Microsoft Office
• Experience using CRM systems
• Excellent communication, presentation and stakeholder management skills
• Ability to manage competing priorities within a fast‑paced environment

What We're Looking For

We are looking for a commercially minded sales leader who can get the best from an existing team and sales structure.

The successful candidate will be confident coaching and developing people, using data to drive decisions and implementing practical improvements that enhance productivity and performance. You will be highly organised, customer‑focused and comfortable working closely with senior management to support continued business growth.

Salary and Benefits

We offer a basic salary of GBP 40,000 - GBP 45,000 per annum depending on experience, with On Target Earnings of GBP 55,000 - GBP 60,000 including monthly commission and annual bonus.

• Salary review following successful completion of probation.
• Excellent opportunity for career progression and growth within the business.
• Ongoing training and professional development.
• Supportive and collaborative management team.

Calbarrie Compliance Services is an equal opportunities employer committed to diversity and inclusion in the workplace.

Important Information

Celnor Group and its businesses manage recruitment directly. We do not require agency support for this role and will only engage with recruitment partners from our preferred supplier list where necessary.

We may use technology, including AI‑enabled tools, to support parts of the recruitment process. AI is not used for candidate screening, scoring or hiring decisions. All hiring decisions are made by people, for people. Our recruitment systems are ISO 42001 accredited, reflecting our commitment to ethical, transparent and responsible use of technology.