Sales Manager

William Jackson Food Group Limited; Brighouse; On-site; GBP 32,000 - 48,000; Full time

Job summary

William Jackson Food Group Limited is seeking a sales-focused role to drive growth across Specialist & Destination Retail and Corporate channels within a thriving craft bakery team. You will manage customer relationships, develop new business opportunities and collaborate with Marketing to optimise point-of-sale and product ranging.

You will work cross-functionally to forecast client needs, manage budgets and deliver strong customer experiences while operating with autonomy in a small business

Qualifications

• Experience in sales within food & drink, gifting retail or consumer goods categories.
• Ability to manage a sales budget and trade investment.
• Strong relationship-building with internal and external stakeholders.
• Excellent negotiation and communication skills.
• Self-motivated with a target-driven mindset.
• Comfortable working autonomously in a small team.
• Understanding of end-to-end customer experience and forecasting.

Responsibilities

• Deliver the agreed KPI sales targets, including sales and profit across core lines.
• Manage and develop existing relationships with Specialist and Destination Retail customers (e.g. Garden Centre’s, Farm Shops, Estate Shops, Visitor Centre’s, Delis) ensuring all aspects of the customers’ requirements are managed appropriately.
• Acquire and develop new customers within Specialist and Destination Retail.
• Develop Corporate Sales business, targeting a broad range of businesses such as Corporate Employee Gifting, Public Sector, Hospitality etc.
• Scope and manage the trade investment budget ensuring a clear ROI.
• Work in conjunction with Marketing to ensure fit for purpose POS, in-store merchandising and experience and channel product ranging.
• Work alongside office team and customer service to ensure reliable service and strong customer experience.
• Work with customers and the internal planning/operations functions to understand customers’ forecasts – anticipating briefs and projects – understanding seasonal and promotional activity and how this will impact on the business.
• Develop proactive, positive, collaborative cross-functional relationships across Lottie Shaw’s.

Skills

Sales experience

Budget management

Relationship building

Negotiation

Communication skills

Autonomy

Food & drink industry knowledge

Tools

CRM experience

Job description

This is an exciting opportunity to join a thriving craft bakery and make a real difference as part of a small team, with big ambition. You will be responsible for driving sales growth across Specialist & Destination Retail and Corporate sales channels. You will manage customer relationships and new business development within these channels, delivering sustainable sales and profit growth in line with the brand’s premium craft positioning.

Working cross-functionally, the role drives customer activity, supports product ranging, optimises trade investment, and ensures strong operational alignment. It also plays a key role in shaping future growth opportunities and strengthening the end-to-end customer experience.

Key Areas of Responsibility

Deliver the agreed KPI sales targets, including sales and profit across core lines.

Manage and develop existing relationships with Specialist and Destination Retail customers (e.g. Garden Centre’s, Farm Shops, Estate Shops, Visitor Centre’s, Delis) ensuring all aspects of the customers’ requirements are managed appropriately.

Acquire and develop new customers within Specialist and Destination Retail.

Develop Corporate Sales business, targeting a broad range of businesses such as Corporate Employee Gifting, Public Sector, Hospitality etc.

Scope and manage the trade investment budget ensuring a clear ROI.

Work in conjunction with Marketing to ensure fit for purpose POS, in‑store merchandising and experience and channel product ranging.

Work alongside office team and customer service to ensure reliable service and strong customer experience.

Work with customers and the internal planning/operations functions to understand customers’ forecasts – anticipating briefs and projects – understanding seasonal and promotional activity and how this will impact on the business.

Develop proactive, positive, collaborative cross‑functional relationships across Lottie Shaw’s.

You Will:

• Be self‑motivated, highly driven and you will love working towards and achieving targets.
• Be commercially astute, and have some experience of managing a sales budget, margin and trade investment.
• Be proficient at developing and maintaining effective and efficient working relationships, internally and externally, and at all levels.
• Be an excellent communicator and negotiator.
• Be hands‑on, organised and able to manage complexity.
• Will relish the opportunity to work with autonomy and entrepreneurially in a small business.
• Have experience working in a sales role within food & drink, gifting retail or a consumer goods category.