Sales Lead - Flexibility

Kraken123; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Kraken123 in Greater London is seeking an exceptional person to increase our European new business presence and pipeline across utilities and asset owners. You will be responsible for generating, nurturing and closing deals across the region, collaborating with senior leadership and cross-functional teams to design customer‑oriented propositions that grow our client base.

You will lead the end‑to‑end sales cycle, tailor pricing, and stay ahead of regulatory and market trends in the residential

Qualifications

• Extensive experience in business development or SaaS sales within the energy sector.
• Proven track record closing complex commercial deals with multi-stakeholder involvement.
• Strong understanding of energy flexibility, grid services and the residential energy transition.
• Excellent communication and stakeholder management, with entrepreneurial autonomy.
• English with proficiency in at least one additional European language.

Responsibilities

• Identify and originate new business opportunities across Europe focusing on utilities and asset owners.
• Build and manage a robust commercial pipeline aligned with growth targets.
• Lead end-to-end sales cycle from initial outreach to contract closing.
• Deliver compelling pitches with a clear value proposition while demonstrating market knowledge.
• Develop valuable stakeholder relationships to influence decision making.
• Collaborate with management to refine customer propositions and pricing models.
• Work with legal/commercial teams to finalise agreements and mitigate risk.
• Stay informed on regulatory trends and competitive dynamics in energy markets.
• Represent Kraken123 at industry events and forums to boost brand visibility.

Skills

SaaS sales leadership

Energy sector experience

New business development

Deal closing

Stakeholder management

Languages (EN + another)

CRM proficiency

Tools

CRM systems

Job description

Where you'll fit in

You will join a dynamic and collaborative team of energy enthusiasts committed to decarbonising the grid. You will have the opportunity to contribute to the flex strategy and directly impact the success of our global mission.

About the Role

As we enter the stage of rapid commercialisation and customer account growth, we are looking for an exceptional person to increase our European new business presence and pipeline (utilities and asset owners). You will be responsible for generating, nurturing and closing deals across the region. You will be empowered to help at every level of our organisation, working collaboratively with senior leadership and management teams, and across our business development, delivery and technical teams to design and deliver customer‑oriented propositions that grow our client base and market share.

Responsibilities

• Proactively identify and originate new business opportunities within the flexibility sector targeting utilities and asset owners.
• Build and manage a robust commercial pipeline, ensuring a steady flow of opportunities that align with company growth targets.
• Lead the end‑to‑end sales cycle, from initial outreach and qualification to contract negotiation and closing.
• Develop and deliver excellent in‑person and remote pitches, which have a clearly defined value proposition and show an in‑depth understanding of our solution, power markets and how we solve customer needs.
• Identify and develop valuable key stakeholder relationships with potential customers, and in turn, influence the decision‑making process.
• Work with management and executive teams to develop our customer proposition, ensuring value creation for the business and outstanding satisfaction for the customer.
• Take existing pricing models and tailor them based on your understanding of the prospect's needs to create optimal commercial proposals.
• Work closely with legal and commercial teams to draft and finalise agreements, ensuring favourable terms and risk mitigation.
• Stay abreast of regulatory developments, market trends, and competitive dynamics in the residential energy space.
• Translate market insights into actionable feedback for the Product and Engineering teams to influence the development of our residential flex offerings.
• Represent the company at industry events and forums to enhance brand visibility and stay connected with key market influencers.
• Leverage deep industry knowledge to navigate the complex OEM landscape, specifically focusing on software‑side integrations with EV, HVAC, and battery storage manufacturers.

Qualifications

• Extensive experience in business development, commercial roles, or strategic account management within the energy industry or a related technology field.
• Proven experience as a SaaS Sales Lead within the energy sector, with a strong track record of selling into integrated utilities, data centres, and/or energy flexibility orchestration environments.
• Strong understanding of energy flexibility, grid services, and the residential energy transition landscape.
• Demonstrated ability to close complex commercial deals and manage multi‑stakeholder relationships.
• Highly analytical with the ability to understand and communicate technical concepts to non‑technical audiences.
• Entrepreneurial spirit with a high degree of autonomy and the ability to thrive in a rapidly evolving market.
• Professional proficiency in English and at least one additional European language.

Equal Opportunity Statement

We are an equal opportunity employer and do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.