Sales Executive / Sales Development Representative / SDR

AWD online; Leeds; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A leading SaaS solutions provider in Leeds is seeking a proactive Sales Executive / Sales Development Representative to drive business development in the UK public sector. You will engage with prospects, build relationships, and manage smaller deals, gaining exposure necessary for eventual advancement to Account Executive. The role offers a hybrid work model and extensive benefits including an annual bonus and generous holiday policies.

Benefits

Annual Bonus

25 days of holiday plus bank holidays

Pension Scheme

Life Assurance

Private Medical Insurance

Qualifications

• Successful experience in a sales outreach-based role.
• Confident communication on the phone and in writing.
• Driven, motivated by targets and personal growth.
• Comfortable working with technology and CRM tools.

Responsibilities

• Research and engage prospective customers through outreach.
• Generate high-quality leads for the BDM team.
• Qualify inbound and outbound opportunities.
• Build and maintain a pipeline in HubSpot.
• Support smaller commercial deals from start to close.

Skills

Sales outreach experience

Excellent written communication

Excellent verbal communication

Research skills

Organizational skills

Drive and motivation

Tools

HubSpot

Job description

Sales Executive / Sales Development Representative (SDR) who has experience in a business development / sales outreach role with excellent written and verbal communication skills is required for an innovative, award-winning, cloud-based SaaS solutions company based in Leeds, West Yorkshire.

SALARY: £25,000 - £30,000 per annum Basic Salary (depending on experience) / £40,000 - £50,000 OTE (includes Basic Salary) + Annual Bonus + Benefits (see below)

LOCATION: Hybrid Working. You can work 4 days from home with 1 day in the office per week or you can work from the office for most of the week if you prefer. However, you must live within a reasonable commuting distance to Leeds (LS10)

JOB TYPE: Full-Time, Permanent

JOB OVERVIEW

We have a fantastic new job opportunity with the company’s growing Commercial Team for a proactive, curious and ambitious Sales Executive / Sales Development Representative (SDR)who has experience in a business development / sales outreach role with excellent written and verbal communication skills.

This is a fantastic opportunity for someone looking to break into B2B tech sales and gain hands-on experience in a fast-moving and collaborative environment.

Working as the Sales Executive / Sales Development Representative (SDR) you’ll play a critical role in generating and qualifying new business opportunities across the UK public sector, construction, utilities, and infrastructure markets. Working closely with Business Development Managers, you’ll be on the frontlines of the company’s outbound efforts — engaging with prospects, building relationships, uncovering needs, and setting up high-quality sales conversations.

As a Sales Executive / Sales Development Representative (SDR) you’ll also have the chance to manage and close smaller deals directly, giving you the end-to-end exposure needed to develop as a future Account Executive or Business Development Manager / BDM.

APPLY TODAY

If this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.

DUTIES

Your duties as a Sales Executive / Sales Development Representative (SDR) include:

• Research, identify, and engage prospective customers through outbound outreach (calls, emails, LinkedIn, events, etc.)

• Generate high-quality leads and book discovery meetings for the BDM team

• Qualify inbound and outbound opportunities using the company’s criteria (e.g. MEDDIC or similar)

• Build and maintain a consistent pipeline in HubSpot, updating activity and contact records diligently

• Support smaller commercial deals from start to close, with increasing ownership over time

• Collaborate with Marketing to execute campaigns and follow up on campaign-generated leads

• Capture and share insights from the field to help shape messaging, targeting, and positioning

• Help maintain CRM hygiene, sales collateral, and reporting processes

• Be an active contributor to a high-energy, learning-focused team culture

CANDIDATE REQUIREMENTS

• Successful experience in a sales outreach-based role

• Excellent written and verbal communication – confident on the phone and professional in writing

• Driven, coachable, and motivated by targets and personal growth

• Strong research and organisation skills – able to map accounts, uncover buying signals and manage multiple touchpoints

• Comfortable working with technology and CRM tools (experience with HubSpot a bonus)

• Curious about the public sector, construction, or digital transformation – but full training will be given

• Looking to grow into a full sales or account executive role over time

WHY JOIN

• Get in early with a business transforming how the UK’s infrastructure sector buys and delivers projects

• Real ownership and impact from day one, with a clear path for growth

• Supportive leadership and a collaborative team environment

• Hybrid working, flexible hours, and opportunities to travel to client sites and industry events

BENEFITS

• Annual Bonus: Based on company and individual performance

• Holiday: 25 days of holiday, with an additional day added each year, up to a maximum of 30 days, plus bank holidays

• Pension Scheme: 4% employee contribution, matched with 4% employer contribution

• Life Assurance: Provided

• Private Medical Insurance: Provided

HOW TO APPLY

To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P13708

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