Sales Executive - Drinks (On-Trade)

WR Logistics; North East; On-site; GBP 35,000; Full time

Job summary

A leading logistics and beverage company is seeking a passionate Drinks Sales Executive to join their new team in Newcastle. The successful candidate will drive new business across hospitality venues such as bars and restaurants, utilizing their experience in on-trade drinks sales. If you thrive in a fast-paced environment and have a track record of building strong client relationships, this is the perfect opportunity. Generous salary and benefits package awaits including bonuses, a company car, and career progression opportunities.

Benefits

Generous bonus scheme

Company car

Pension scheme

Well-being benefits

Retail discounts

Cycle to work scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

Responsibilities

• Identify and win new business opportunities within the on-trade sector across Newcastle.
• Develop tailored sales strategies to meet targets and increase brand visibility.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance and market insights.
• Collaborate with marketing and supply teams to support product launches.
• Represent the brand at trade events and customer activations.

Skills

On-trade drinks sales experience

Business development

Relationship building

Communication skills

Negotiation skills

Presentation skills

Job description

Drinks Sales Executive (On-Trade) Newcastle (Field-based) 35,000 per annum Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across the North East. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Newcastle.


• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.


• Build strong relationships with key decision‑makers in hospitality venues.


• Deliver regular reporting on sales performance, trends, and market insights.


• Collaborate with internal marketing and supply teams to support product launches and campaigns.


• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales within the North East


• Strong track record of winning new business and growing existing accounts.


• Confident, outgoing, and able to build rapport quickly with a wide range of clients.


• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.


• Excellent communication, negotiation, and presentation skills.


• Full UK driving licence and willingness to travel across the North East.

What’s on Offer

• Competitive salary of 35,000


• Generous bonus scheme


• Company car


• Pension scheme


• Generous staff benefits scheme including well being benefits, retail discounts and cycle to work scheme.


• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.