Sales Executive

WR Logistics; Newcastle upon Tyne; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading beverage company in Newcastle is seeking a passionate Drinks Sales Executive to drive new business in the on-trade sector. Responsibilities include developing sales strategies, building relationships in hospitality venues, and reporting on performance. The ideal candidate has proven experience in on-trade sales, strong communication skills, and a proactive approach to meeting targets. Competitive salary of £35,000, along with bonuses, a company car, and generous employee benefits are on offer.

Benefits

Competitive salary

Generous bonus scheme

Company car

Pension scheme

Staff benefits including wellbeing and retail discounts

Career progression opportunities

Qualifications

• Experience in on-trade drinks sales, particularly in the North East.
• Track record of winning new business and growing accounts.
• Full UK driving licence and willingness to travel.

Responsibilities

• Identify new business opportunities in the on-trade sector.
• Develop sales strategies to increase brand visibility.
• Build relationships with decision-makers in hospitality venues.
• Report on sales performance and market insights.
• Collaborate with marketing teams for product launches.
• Represent the brand at trade events and customer activations.

Skills

Sales strategies development

Relationship building

Communication skills

Negotiation

Presentation skills

Job description

Drinks Sales Executive (On-Trade) – Newcastle (Field-based) – £35,000 per annum – Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across the North East. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Newcastle.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What's on Offer

• Competitive salary of £35,000.
• Generous bonus scheme.
• Company car.
• Pension scheme.
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team.

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.