Sales Executive

Aulds Bakeries; Greenock; On-site; GBP 38,000 - 42,000; Full time

Benefits offered by this job

Competitive salary and benefits

Performance-related bonus

Opportunity to shape business development

Job summary

Aulds Bakeries in Greenock is seeking a Sales Executive to drive new business growth. Responsibilities include identifying opportunities, building relationships with wholesale and partner customers, and tracking performance against KPIs.

The ideal candidate has a strong sales background, excellent communication skills, and a proactive approach. This full-time role offers a competitive salary of £38,000–£42,000 plus benefits in a hybrid working environment.

Qualifications

• Experience in sales, business development, or customer-facing roles.
• Strong communication skills and confidence in building relationships.
• Proactive in creating opportunities, comfortable with calls and meetings.

Responsibilities

• Identifying and developing new customer opportunities.
• Building relationships with new and existing customers.
• Proactively making calls and arranging meetings.
• Tracking activity and performance against KPIs.

Skills

Sales experience

Communication skills

Proactive approach

Organizational skills

Commercial awareness

Understanding customer needs

Job description

Join Our Team as a Sales Executive!

Location: Greenock / Hybrid / Field-Based
Employment Type: Full-Time
Reports To: Sales Manager
Salary: £38,000–£42,000 depending on experience + benefits
Travel: Company car or mileage arrangement to be discussed depending on circumstances

Aulds is a long‑standing, family‑run bakery and food manufacturing business supplying our own retail shops, wholesale customers, independent retailers and partners across the west of Scotland. As the business continues to develop, we are looking for a commercially driven Sales Executive to focus on growth, new customer acquisition and building stronger relationships with new wholesale and partner customers. This is not a traditional sales support or audit role. The focus of this position is new business growth. You will be expected to identify opportunities, build relationships, follow up properly and help convert new customers into long‑term profitable business. You will work closely with the Managing Director, sales team, development team and wider operational teams to identify new customer opportunities, support product concepts, build relationships and help drive profitable growth across wholesale, independent retail, larger partner accounts and new sales channels.

What You’ll Be Doing

• Identifying and developing new wholesale, independent and partner customer opportunities.
• Building relationships with new customers, buying groups and larger multi‑site operators.
• Proactively making calls, arranging meetings and following up with prospective customers.
• Building and maintaining a clear pipeline of prospects, opportunities and next actions.
• Working with the development team to support product ideas, samples and customer presentations.
• Understanding customer needs and matching them with the right Aulds products and service model.
• Supporting tenders, presentations, proposals and customer pricing discussions where required.
• Working closely with internal teams to make sure new business is commercially sensible and operationally achievable.
• Supporting seasonal, promotional and new product opportunities where they help drive growth.
• Tracking activity and performance against agreed KPIs, including new business won, pipeline progress and customer conversion.
• Helping the business move from mainly servicing existing customers to proactively winning new business.

What We’re Looking For

• Experience in sales, business development, account development or customer‑facing commercial work.
• Strong communication skills and confidence building relationships with new customers.
• Commercial awareness and the ability to understand margin, volume, service model and operational fit.
• A proactive approach, with the confidence to create opportunities rather than waiting for enquiries.
• Comfortable making calls, arranging meetings and following up consistently.
• Good organisation skills, with the discipline to maintain a clear sales pipeline.
• Able to work across office‑based planning, customer visits and field‑based sales activity.
• Comfortable working in a fast‑paced, practical business environment.
• Able to work closely with sales, development, production and operations teams.
• Food, bakery, retail, wholesale or FMCG experience would be beneficial, but commercial drive and follow‑through are essential.

This is a growth‑focused role. Success will be measured by the quality and value of new business brought into the company, not simply by maintaining existing accounts.

Why Join Aulds?

• Competitive salary and benefits package.
• Performance‑related bonus opportunity linked to new business growth and agreed KPIs.
• The opportunity to play a key role in growing a well‑established family business.
• Scope to work across wholesale, partner accounts, new product development and new customer channels.
• A practical, fast‑moving environment where good ideas can be acted on quickly.
• The chance to help shape how Aulds approaches new business development going forward.

Applying for this role

Please complete the application form with your personal details, ensuring all information is accurate and up to date, including a brief paragraph outlining your interest in the role and any relevant skills or experience. Once you have filled in the required fields, upload a copy of your most recent CV.

Before submitting, take a moment to review your application to make sure everything is correct and clearly presented. Once submitted, our team will review your application and be in touch if you are shortlisted for the next stage.