Sales Director, UK & Ireland

Newell Brands; England; On-site; GBP 80,000 - 150,000; Full time

Job summary

Newell Brands seeks a Sales Director to lead UK & Ireland commercial operations. This critical role involves developing sales strategies, managing a 35-person team, and driving omnichannel excellence, requiring a strategic leader with deep retail knowledge and a strong record in sales team development.

Qualifications

• Experience leading large sales teams and managing revenue streams of £100-500m.
• Strong background in CPG, FMCG or durable goods.
• Deep understanding of UK&I retail dynamics.

Responsibilities

• Develop and implement sales strategies to exceed revenue goals.
• Lead a team of channel sales leaders and account managers.
• Build strong retailer partnerships and lead top-level negotiations.

Skills

Sales leadership

Communication

Relationship management

Job description

Please note that Newell Brands is partnering with Research Europe Executive Search for this role. All applications will be passed to the Executive Search firm.

Location: Manchester or London

Reports to: VP Cluster MD

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Summary:

This is a critical role in delivering short, medium and long-term omnichannel sales excellence. The Sales Director will lead UK & Ireland commercial operations, overseeing a 35-person sales and account team and ensuring revenue and profit targets are achieved. The role involves developing and executing the sales strategy, collaborating with cluster and segment stakeholders to strengthen existing channels, and using data-driven insights to identify growth opportunities. The ideal candidate is a strategic leader with deep knowledge of the UK&I shopper and retailer landscape and a strong track record in building and motivating high-performing sales teams.

Responsibilities:

• Sales Strategy Planning and Execution: Develop and implement strategies to exceed revenue goals. Monitor market trends and competitor activity to refine plans.
• Team Leadership: Lead a team of channel sales leaders and account managers. Set targets, coach performance and ensure delivery.
• Cross-functional Collaboration: Work closely with marketing, finance and operations teams to align execution.
• Customer Relationships: Build strong retailer partnerships; lead top-level negotiations and planning.
• Performance Tracking: Analyse sales metrics to improve ROI of promotions and programmes and adjust plans based on insights.
• Commercial Capabilities Development: Drive capability development in Joint Business Planning, Category Growth, DSMP (Display, Shelf, Merchandising, Pricing), and Revenue Growth Management.
• Budget Management: Oversee the sales budget, focusing on Net Sales, Customer Program effectiveness, and Gross Margin.

Candidate profile:

• Sales leadership: Success in leading large sales teams and £100-500m revenue streams. Strong leadership and team development skills with the ability to make decisions using insights.
• Domain: Background in CPG, FMCG or Durable goods; deep understanding of UK&I retail dynamics and consumer behaviour.
• Relationship management: Skilled in managing top UK&I retailer partnerships and Joint Business Planning.
• Communication: Confident communicator with senior stakeholders; strong in negotiation, presentations and external engagement.