Sales Director – Online (Non-Assisted Channels)

IWG plc; London; Hybrid; GBP 200,000 +; Full time

Job summary

A leading workspace solutions provider in London is looking for a Sales Director – Online (Non-Assisted Channels) to optimize digital sales funnels across its platforms. The ideal candidate has a proven record in sales leadership and a data-driven approach to enhance customer experience. This role offers competitive salary, global responsibilities, and a chance to shape digital sales at a leading firm.

Benefits

Competitive salary

Performance-based bonuses

Flexible working arrangements

Qualifications

• Proven track record as a sales leader in e-commerce, SaaS, hospitality, or digital marketplaces.
• Strong experience optimizing digital self-serve sales funnels at scale.
• Data-driven mindset with experience in CRO and digital analytics.

Responsibilities

• Own and define the global online sales strategy for all non-assisted channels.
• Lead performance-based plans to drive sales through digital platforms.
• Collaborate with marketing and product teams for revenue optimization.

Skills

Sales leadership

Digital self-serve sales optimization

Data-driven decision making

Customer experience focus

UX design understanding

Tools

Salesforce

HubSpot

Google Analytics

Job description

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Client:

IWG plc

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

bd0d78578059

Job Views:

12

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Location Fleixble - Europe or Middle East

Job Purpose

We are seeking a visionary Sales Director – Online (Non-Assisted Channels) to lead and optimize our digital self-serve revenue streams. This role will own the entire online sales funnel across IWG’s websites, mobile apps, and other non-assisted digital channels. You will play a critical role in driving global sales performance through continuous conversion optimization, pricing, digital UX improvements, and innovation across all touchpoints where customers interact without sales representatives.

Key Responsibilities

Strategic Leadership

• Own and define the global online sales strategy for all non-assisted channels across the IWG brand portfolio.
• Lead performance-based plans to drive sales through IWG’s website, mobile apps, landing pages, digital marketplaces, and automated chat systems.
• Collaborate with digital marketing, IT, UX, and product teams to align on the customer journey and optimize revenue generation.
• Analyse and optimize all self-serve customer journeys (search, book, checkout, renew, upgrade) to maximize conversion and revenue.
• Leverage A/B testing, personalization, behavioural analytics, and funnel analysis to improve sales metrics.
• Develop and manage KPIs across online conversion, cart abandonment, pricing impact, and upsell/cross-sell initiatives.
• Collaborate with the digital product and technology teams to maintain a best-in-class experience on IWG’s digital platforms.
• Define and manage the roadmap for enhancements to the online booking and account management flows.
• Own performance of third-party digital sales channels (e.g., B2B marketplaces, aggregators, APIs).

Cross-functional Collaboration

• Partner with marketing to ensure traffic quality and volume align with sales goals.
• Work closely with product and data teams to deliver digital innovations like smart recommendations, dynamic pricing, and AI-driven tools.
• Align with finance and strategy teams on forecasting, budgeting, and performance reporting.

Customer Experience

• Ensure a frictionless and engaging customer journey that supports self-serve bookings and upgrades.
• Monitor user feedback and digital analytics to rapidly identify issues or opportunities in the experience.

Required Skills, Experience & Qualifications

• Proven track record as a sales leader in e-commerce, SaaS, hospitality, or digital marketplaces.
• Strong experience optimizing digital self-serve sales funnels at scale.
• Data-driven mindset with experience in CRO, digital analytics (Google Analytics, Hotjar, etc.), and CRM systems.
• Strategic thinker with hands-on execution capability.
• Deep understanding of UX principles and customer-centric digital design.
• Familiarity with tools like Salesforce, HubSpot, Optimizely, or similar.

Preferred:

• Experience in B2B environments or subscription-based models.
• Exposure to global or multi-market digital sales management.
• MBA or relevant postgraduate qualification is a plus.

What We Offer

• Competitive salary and performance-based bonuses.
• Global role with flexible working arrangements.
• Opportunity to shape the digital sales future of the world’s largest flexible workspace provider.
• Collaborative, innovative culture with access to cutting-edge tools and resources.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces
IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.