Sales Director - Fire & Security

Howells Solutions Limited; United Kingdom; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A leading company in the Fire & Security sector seeks a Sales Director to drive their growth across the North West region. You will lead a high-performing sales team, manage client relationships, and play a crucial role in expanding the company's market presence. The role offers a competitive salary with bonus potential, along with flexible working options and full autonomy to shape the sales strategy.

Benefits

Performance incentives

Car allowance

Flexible / Hybrid Working

Qualifications

• Proven sales leadership experience in fire protection or technical services.
• Ability to build and motivate a results-driven team.
• Strong commercial mindset with a hands-on, proactive approach.

Responsibilities

• Own and deliver the sales strategy aligned with growth plan.
• Lead a high-performing sales team.
• Drive new business in education, healthcare, government sectors.

Skills

Sales leadership

Business development

Client relationship management

Sales forecasting

Job description

Sales Director - Fire Protection - North West
Location: North West, UK
Full-Time Senior Leadership
Competitive Salary + Bonus + Car Allowance

We are working with a fast-growing National Fire & Security contractor, based in the North West, to recruit a Sales Director to lead their Sales Team and continue their rapid expansion within the sector.

Sales Director Key Responsibilities:

• Own and deliver the sales strategy aligned with our growth plan.
• Lead a high-performing sales team (BDMs, Account Managers, Estimators).
• Drive new business in key sectors: education, healthcare, government.
• Manage and grow existing client relationships.
• Contribute to key sales and framework wins.
• Deliver accurate sales forecasting and pipeline reporting.
• Stay on top of industry standards (BS5839, NSI, BAFE).

Sales Director Experience:

• Proven sales leadership experience in fire protection or a technical services industry.
• Strong commercial mindset with a hands-on, proactive approach.
• Ability to build and motivate a results-driven team.

Sales Director Offer:

• A senior role with full autonomy to shape our growth.
• Strong earnings potential + performance incentives.
• Opportunity to join a forward-thinking, expanding business.
• Flexible / Hybrid Working

If this sounds like you, apply now or contact Dave for more information (phone number removed)