Sales Director, Events & Venue Growth

Collins King; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Collins King in London is seeking an experienced Head of Sales to lead the sales function of a premier conference and events venue. You will define the sales strategy, drive revenue growth, optimise conversion and manage a high-performing team.

Reporting to the Venue Director, you will own the sales pipeline, build relationships with corporate clients and agencies, collaborate with marketing on lead generation, and use CRM data to steer commercial decisions.

Qualifications

• Proven experience in a senior sales leadership role.
• Strong track record of delivering revenue growth and exceeding targets.
• Experience within events, hospitality, conferencing, or venues is highly desirable.
• Confident using CRM data and sales performance metrics to drive results.

Responsibilities

• Develop and deliver the venue’s sales strategy and revenue targets.
• Drive enquiry conversion and maximise booking value.
• Manage pipeline performance, forecasting, and sales reporting.
• Develop pricing and commercial strategies to optimise profitability.
• Build and grow relationships with corporate clients, agencies, and event organisers.
• Collaborate with marketing to generate qualified leads and targeted campaigns.
• Lead, coach, and develop a successful sales team.
• Use CRM data and market intelligence to drive commercial decisions.

Skills

Senior sales leadership

Revenue growth

Conversion

Forecasting

Account management

CRM analytics

Tools

CRM systems

Job description

Collins King in London is seeking an experienced Head of Sales to lead the sales function of a premier conference and events venue. You will define the sales strategy, drive revenue growth, optimise conversion and manage a high-performing team.

Reporting to the Venue Director, you will own the sales pipeline, build relationships with corporate clients and agencies, collaborate with marketing on lead generation, and use CRM data to steer commercial decisions.