Sales Director Europe - Used Equipment Strategy - Off Road H/F

Approach People Recruitment; London; Remote; GBP 70,000 - 100,000; Full time

Job summary

A leading recruitment agency seeks a Sales Director for the Used Equipment division in the agricultural machinery sector. The candidate will implement sales strategies across Europe and lead local sales teams. Significant sales experience in agricultural machinery and strong leadership skills are essential for this key role. Fluency in English is required, and knowledge of additional European languages is beneficial. This position offers a chance to influence growth in a dynamic work environment.

Benefits

Dynamic work environment

Career advancement possibilities

High-responsibility position

Qualifications

• Significant experience in sales within the agricultural machinery or industrial equipment sector.
• Experience in team management and developing commercial strategies at an international level.
• Fluent in English; additional European languages are a plus.

Responsibilities

• Develop and implement sales strategy for used agricultural equipment across Europe.
• Lead the growth of the division in collaboration with local sales teams.
• Build relationships with key partners and clients.

Skills

Sales experience in agricultural machinery

Team management

Negotiation skills

Market analysis

Leadership

Job description

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Sales Director Europe - Used Equipment Strategy - Off Road H/F, London

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Client:

Approach People Recruitment

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

3e10c573f143

Job Views:

8

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Position: Sales Director Europe – Agricultural Machinery (Used Equipment / Occasion)

Location: Europe (Flexible)
Sector: Agricultural Machinery / Construction / Equipment
Contract Type: Permanent

About the Company:
Our client is a global player in the agricultural machinery industry, with a strong international presence and a constant drive for innovation. As part of its strategic expansion in Europe, the company is looking to strengthen its team with a Sales Director for the "Used Equipment / Occasion" division.

Role Overview:
As the Sales Director Europe, you will be responsible for developing and implementing the sales strategy for used agricultural equipment across the European market. You will lead the growth of this division in collaboration with local sales teams and senior management.

Your primary mission will be to develop a competitive offering and maximize sales of used equipment while reinforcing the company's brand image in Europe. You will work closely with various departments (marketing, finance, logistics) to achieve commercial objectives and align with the company's overall strategy.

Key Responsibilities:

Define the commercial strategy for the sale of used equipment in the European market.

Analyze the used equipment market in Europe and develop initiatives to increase market share.

Lead and support local sales teams to achieve sales targets.

Build and maintain relationships with key partners and clients to strengthen the company’s position in the market.

Monitor performance indicators (KPIs) and report on results to senior management.

Implement marketing and sales actions to enhance the visibility of the used equipment offering.

Identify and develop innovative sales channels for this business segment.

Lead and motivate the sales team, fostering talent development.

Ideal Profile:

You have significant experience in sales within the agricultural machinery or industrial equipment sector, with a solid understanding of the used equipment market.

You have experience in team management and in developing commercial strategies at an international level.

You are results-driven, autonomous, and able to thrive in a dynamic and constantly evolving environment.

You have a strong ability to analyze market trends and anticipate economic developments.

You possess excellent negotiation skills, strong leadership presence, and a proven track record in managing teams.

Fluent in English is essential; proficiency in additional European languages is a plus.

What We Offer:

The opportunity to play a key role in the strategic development of a fast-growing business segment.

A high-responsibility position within an international and innovative company.

A dynamic, performance-driven work environment with growth opportunities.

Career advancement possibilities within the company.