Sales Director AFH

PepsiCo; Reading; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the snacks and grains sector seeks a Sales Director to drive transformational growth in the Away From Home business across the UK. This senior role involves developing strategic channel initiatives, leading a successful sales team, and fostering relationships with key clients to enhance market presence and profitability.

Qualifications

• Extensive experience in the Out of Home channel.
• Proven ability to engage with senior contacts.
• Demonstrated business leadership with channel strategy expertise.

Responsibilities

• Develop and gain buy-in for the Away from Home channel strategy.
• Lead an account and field sales team profitably.
• Oversee execution of the annual sales revenue plan.

Skills

Leadership

Matrix Management

Strategic Planning

Job description

Overview

Drive a transformational Away From Home growth agenda across our Snacks and Grains UK business, meaningfully doubling the UK AFH business over the next 2-5 years. Lead a best-in-class AFH team with a key focus on delivering excellent service.

Responsibilities

• Develop and gain buy-in for the Away from Home channel strategy, identifying key areas to focus on.

• Lead an account and field sales team to develop the business profitably across the AFH channel.

• Manage the mix of PepsiCo products sold through multiple customers, developing strategies to increase high-revenue impulse packs and products.

• Develop and strengthen relationships with key customers at the Trading Director level, and foster PepsiCo’s partnerships with top accounts.

• Set and communicate a clear vision and objectives to motivate and inspire the sales team.

• Lead the development and growth of the wider sales team.

• Oversee the execution of the annual sales revenue plan for the channel.

• Manage sales promotions, terms, and promotional efficiency targets effectively.

• Ensure delivery of JBPs and internal metrics through the PepsiCo matrix, aligning channels and categories internally.

• Maintain high standards of in-outlet execution, including distribution, display, and promotion, as per the UK marketing calendar and operating plan.

Qualifications

• Extensive experience in the Out of Home channel.

• Proven ability to engage with senior contacts in roles.

• Demonstrated business leadership with channel strategy expertise.

• Strong matrix management skills and experience leading large teams.