Sales Director

Per International; United Kingdom; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Per International is hiring a Sales Director in the UK to own commercial growth and lead the expansion into Europe. The role is senior and hands-on, building revenue in a developing market rather than inheriting an existing sales team.

You will own the UK commercial strategy, strengthen key relationships and develop new routes to market with a focus on EV charging and energy solutions.

Qualifications

• Senior commercial leader with P&L exposure.
• Experience selling EV charging, energy tech or electrical infra.
• Proven track record in high-growth environments.
• Strong knowledge of the UK EV charging ecosystem.

Responsibilities

• Lead UK sales strategy across EV charging and energy solutions.
• Build and develop a high-performing sales team.
• Win strategic customers across fleet, workplace, and destination charging.
• Develop relationships with fleet operators, CPOs, installers and partners.
• Identify new routes to market and commercial partnerships.
• Manage complex enterprise sales cycles from engagement to close.
• Build a structured, predictable sales pipeline.
• Collaborate with product/ops/engineering to deliver requirements.
• Support leadership with planning, forecasting and expansion.
• Influence UK and European growth strategy.

Skills

EV charging sales

Strategic accounts

Leadership

Scale-up experience

Job description

UK | Hybrid / Remote

We are supporting a Private Equity-backed EV charging business that is entering the next stage of its UK and European growth.

The company develops and delivers EV charging solutions across the commercial, fleet and destination charging markets, combining charging hardware, software and associated energy services.

Following further investment into the business, they are looking to appoint a Sales Director to lead commercial growth across the UK and help build the platform for wider European expansion.

This is a senior, hands-on commercial role for someone who understands how to build revenue in a developing market rather than simply inherit an established sales organisation.

The role

You will take ownership of the UK commercial strategy and work closely with the senior leadership team to grow revenue, strengthen key customer relationships and develop new routes to market.

Responsibilities will include:

• Leading the UK sales strategy across EV charging and associated energy solutions.
• Building and developing a high-performing sales team as the business scales.
• Winning strategic customers across fleet, workplace, commercial property, retail and destination charging.
• Developing relationships with fleet operators, CPOs, installers, energy companies, property groups and other channel partners.
• Identifying new routes to market and commercial partnerships.
• Managing complex enterprise sales cycles from initial engagement through to contract negotiation and close.
• Building a structured and predictable sales pipeline.
• Working closely with product, operations and engineering teams to ensure customer requirements are understood and delivered.
• Supporting the leadership team with commercial planning, forecasting and market expansion.
• Playing a key role in the company's wider UK and European growth strategy.

What we're looking for

We are interested in speaking with senior commercial leaders from the EV charging, e-mobility, energy technology or electrical infrastructure markets.

You are likely to have:

• Strong experience selling EV charging, energy technology or electrical infrastructure solutions.
• A track record of winning significant new business and developing strategic accounts.
• Experience operating within a scale-up or high-growth environment.
• Strong knowledge of the UK EV charging ecosystem.
• Experience selling into areas such as fleet, C&I, workplace, property, retail or destination charging.
• The ability to build commercial strategy while remaining directly involved in key customer opportunities.
• Experience managing or developing commercial teams.
• Strong relationships across the EV charging and wider energy ecosystem.

Experience within a PE-backed, VC-backed or entrepreneurial growth business would be particularly relevant.

Why consider it?

This is an opportunity to join a business at an important stage of its development.

The company already has established technology, customers and financial backing, but there is significant scope to build the commercial organisation further.

The successful person will have genuine influence over:

• team structure
• key customer acquisition
• partnerships
• routes to market

For someone coming from a larger EV charging or energy business, it provides the opportunity to take significantly broader commercial ownership and directly influence the next stage of growth.